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This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Making Smart, Data-Driven Decisions Decision-making can make or break your product, especially when data is involved. Why Listen to This Episode?
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. What is product analytics?
Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
This unique combination developed both her analytical thinking skills and her ability to question assumptions – capabilities that would later prove valuable in her product career. Over ten years, she rose through the ranks until everyone in the company reported to her.
Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core.
For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this. Share case studies, write posts that highlight your analytical approach, and offer insights backed by data. Engage Actively in the PM Community A personal brand isn’t built in isolation.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
90% of executives say they prefer visual storytelling over dense reports. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read.
You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. Robust resource center functionalities for offering self-service help. Custom dashboards to track key metrics at a glance. for collecting user sentiment data.
Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health
Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. Unlocking enhanced levels of value and insight from data using a semantic layer.
Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Advanced Tactics: Stakeholder Mapping: Use tools like the Stakeholder Alignment Blueprint (available on jonihoadley.com) to identify key goals and concerns. Click here to download.
In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
Below is a preview of key insights. Leadership or investors push for short-term wins that conflict with the roadmap. Shift from fixed yearly planning to rolling quarterly reviews to allow flexibility in roadmap decisions. Make switching easier Allow parallel use with existing tools and automate data migration from competitors.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products. Establishing effective communication channels with team members and stakeholders can be a daunting task.
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictiveanalytics.
You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. As can be easily found in many organizations: Roadmaps trap you in outdated plans. Rule 1: Trust the RoadmapRoadmaps are your comfort zone.
The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money. Which product feedback software should you choose for your SaaS?
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Do I push back?
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. Engaging with technical talent. Building true and effective cross-functional teams.
Are you struggling to make sense of scattered user data? The right customer analytics platform helps you uncover exactly how customers interact with your product: so you can spot issues early, optimize user journeys, and drive sustainable growth. Choose the best fit for your needs and transform data into actionable strategies.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Are the right tools applied? Next, collect the relevant data. Are they properly empowered and adequately qualified? If so, what are they?
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions. Lets unpack each.
Reveal Embedded Analytics Today’s business users expect more than static dashboards or delayed reports. They want to explore live data, uncover insights, and take action in real time. Traditional BI tools were not built for embedded use cases. This is where embedded self-service BI comes in.
Think your customers will pay more for datavisualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Look for unique applications of the tools you already have. This approach can reveal unexpected insights and user preferences, helping you shape the final product. Listen now on Apple , Spotify , and YouTube. Don’t wait for a perfect launch.
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. But while the characters created in the process are fictional, their building blocks must be based on high-quality customer data.
And Im not talking about pretty visuals for the sake of it. I mean frictionless, user-obsessed, data-driven design choices that guide your customer from just browsing to Add to Cart without ahiccup. In the bustling world of eCommerce, UX design isnt just a buzzword; its a strategic tool that can make or break your businesss success.
From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. This blog dives deep into: How AI is revolutionizing core PM functions The top AI-powered tools every PM should know The future skillset of the AI-native product manager Let’s explore how to stay ahead in this AI-first world.
Predictiveanalytics is an increasingly common buzzword with many forms. What does predictiveanalytics really mean? We’ll explore real-world examples of predictive in action and outline steps to help you maximize its value. Why every application that fails to talk about the future is at risk of getting replaced.
Step 2: Show the path to measurable results Your CFO doesn’t need a miracle, they need a clear, measurable roadmap. CFOs want tools that grow with the business and can support multiple teams—marketing, product, HR, and beyond. Jove’s advice? But it needs to be tied to value. But it needs to be tied to value.
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.)
BuildNest is a comprehensive wellness platform that offers physical, mental, and financial wellbeing tools to employees, while giving employers and healthcare providers a HIPAA-compliant, 360-degree view of health trends across large populations. Their tool of choice? Create Now comes the shift from insight to action.
Product managers (PMs) must gather and analyze product data, create product roadmaps for multiple stakeholders, identify roadblocks, and track a long list of milestones—all while staying on a tight schedule. Using a visual planning tool like MindManager® can make this process a whole lot easier.
In fact, 72% of consumers say they only engage with personalized messaging, such as recommendations, messages, and visuals tailored to their behavior. The former might see tips on calorie tracking and beginner workouts, while the latter gets nudged toward advanced routines and progress tracking tools. Nike is the best example here.
Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs. Improves product roadmap planning Ensures teams focus on the right priorities. Lets dive in. Testing Assumptions Before Development 3.
Their support team personally follows up, logs the conversation, and shares insights with leadership. Lesson 3: Let the data challenge your assumptions Tough feedback isn’t always easy to hear—but it’s essential. Lesson 4: Share feedback across the entire organization At Company Sage, feedback doesn’t stay hidden in dashboards.
Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customer insights. How do we spot emerging product issues faster?
Download this guide for practical advice on using a semantic layer to improve data literacy and scale self-serviceanalytics. The guide includes a checklist, an assessment, industry-specific use cases, and a data & analytics maturity model and roadmap.
The tools you use determine the depth of your behavioral segmentation capabilities. Basic analytics (e.g., Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions?
Before we dive into the highlights… Want the full, enhanced recap with strategy tools you can use right now? Startups move fast but often ignore foundational elements like QA, analytics, and stakeholder processes. Strategic PMs impact the organization, not just the roadmap. Want the Strategy Tools That Take This Further?
Looking for the best tools for interactive user guides for your company? Must-have features of good interactive user guide tools Not all tools are built the same. Therefore, the best tool for you will depend on your needs and budget. The above list is not exhaustive, but its a good starting point. Why should you use them?
As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. In this post, I’ll walk you through how these tools compare based on actual, hands-on use, not just pricing tables and feature checklists. Starts at $300/month for 1,000 MAUs.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.
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