Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Podcast | Lennybot | Swag | Best of Lenny’s Newsletter | Hire your next product leader. Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers.

User Testing 87

User Testing Research Software Analytic Tools ChatGPT 87

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is a pricing survey?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Let’s do it!

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Product Research User Testing Feedback Software Research Software 98

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Here’s the scenario.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. At the core of strategies focused on customer satisfaction , the Net Promoter Score is widely used for measuring customer loyalty and customer satisfaction with your SaaS product.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Roman Pichler

JANUARY 8, 2019

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity.

Product Research 216

Product Research Customer Experience User Testing Analytic Tools 216

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

UX Studio: Product Management

NOVEMBER 9, 2017

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. Making decisions based on research results ensures getting decent ones.

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Product Research Research Software User Testing Feedback Software 95

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Product Management Product Manager White Paper Management 246

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Definitely not! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

The Product Coalition

OCTOBER 9, 2023

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

User Testing 108

User Testing Data Visualization Customer Feedback Customer Experience 108

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Definitely not! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. Probably not.

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User Testing Customer Feedback Research Software B2B 59

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. We also look at what product managers can do to avoid falling into the trap. Feature factories often build parity products that don’t bring any unique value to the users.

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users.

Leadership 148

Leadership Marketing Product Management Product Manager 148

Intercom, Inc.

MAY 19, 2020

As a product-led company, we have put great thought, time, and energy into how we organize our product teams. . After all, excellent design and engineering can only come from product teams that are empowered to solve hard problems and build great software. Lessons learned from scaling a product team.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

The Product Coalition

AUGUST 1, 2019

A walkthrough of the Product Management role. The tl;dr version “For a given universe, a Product Manager aligns all stakeholders towards a set of outcomes, defines dynamic paths to achieve those outcomes, and finally drives execution along those paths while constantly measuring progress across comprehensive metrics and milestones?—?all

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Definition Data Visualization Product Management Product Manager 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Lenny Rachitsky

APRIL 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. I want to create a low-risk, low-friction way for you to unlock the knowledge in your head, while benefiting the next generation of product builders and helping you explore the solopreneur path.

Data Visualization 116

Data Visualization ChatGPT Research Software Product Management 116

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. What is a Product Life Cycle?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Split

AUGUST 5, 2020

Testing in production is becoming more and more common across tech. The most significant benefit is knowing that your features work in production before your users have access. The following plan is both guidance and order of operations for what to implement if you want to start testing in production.

Product Research 86

Product Research User Testing Testing Onboarding KPIs 86

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. Community).

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Mind the Product

SEPTEMBER 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap.

User Testing 117

User Testing Product Research Data Visualization Customer Experience 117

The Product Coalition

MARCH 24, 2021

The mistake most Product Managers make is to focus on a too broad and large market segment because they fear a niche market will not be profitable enough. I have tested several templates to summarize different target customer scenarios, but no one fitted completely my purpose. The most promising scenario is the one shown in figure 3.

User Testing 127

User Testing Research Software User Friction Customer Experience 127

People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time? What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Lenny Rachitsky

MAY 14, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now 🚨 Please take my reader survey 🚨 It’ll take 3 minutes and will impact the future of my newsletter and podcast 👇 Start survey Q: How do I know if I should pivot or stay the course?

User Testing 111

User Testing Research Software Product Research Customer Experience 111

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

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User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. I sometimes like to frame it as a hypothesis that I’m testing. Why does this even matter?

User Testing 118

User Testing Customer Feedback Customer Experience Data Visualization 118