The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Definitely not! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

The Product Coalition

DECEMBER 14, 2019

A new generation of financial services needs the incorporation of technology innovation. The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. It is a digital transformation company based in Palo Alto, California.

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. You don't have to lift a finger and you get to access the latest updates whenever you log in.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

FEBRUARY 23, 2024

The title “product manager” is often misapplied within the technology sector, leading to a disconnect between role expectations and actual responsibilities. Instead of rushing into solution mode, I look for individuals who seek to understand the customer’s needs, the problem being addressed, and the market context.

Data Visualization 125

Data Visualization Analytic Tools Research Software Feedback Software 125

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Ready to get started? Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Definitely not! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. To discover your own Aha Moment for your SaaS, consider your primary value proposition, compare the in-app behavior of power users against churned ones , and don't forget to keep testing and iterating on your hypotheses.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. It can give you an edge over competitors.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Apart from the marketing team, this includes the customer support and success , sales and engineering teams.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. A short feature research survey to explore what future improvements your customers would like to see on your product. Properly automated with specialized software.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Part of the research is for fine-tuning how I explain the value as well as the service itself to founders and investors.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Read a copy of Matt’s LinkedIn post below to learn more: At PayPal, I once wasted $1M on a marketing segmentation to build personas. First of all, the research was exquisite.

User Testing 142

User Testing Research Software Feedback Software Product Research 142

Userpilot

JANUARY 31, 2022

The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. First let’s clarify some definitions. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Quickly jump to the best suitable section of this article ?

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Intercom, Inc.

AUGUST 26, 2020

New research from Intercom reveals how support leaders are striking a balance. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support. In the coming year, 55% of support leaders are increasing their spend on technology to scale their efforts.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. Just pretty relevant to this conversation around launching products and relaunching , and then continuing to meet the market where it needs to be met. What comes next is equally as important. How do you determine what is and isn’t working? Ben Johnson: Awesome.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. By ADRIENNE TAN.

Marketing 52

Marketing User Testing Research Software Product Research 52

The Basics of Product Management

JUNE 30, 2020

Let us say the entire team, including sales and marketing, are given a task to go from point A to point B. However, not all people know the most efficient path, especially the sales and marketing teams. Let us say a company is building a food delivery app. This is also a good way to find the elusive product market fit.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

JUNE 30, 2022

Jobs-to-be-done are the outcomes that the users want to achieve, while User Stories are descriptions of features, which are the solutions to the user’s problems. The JTBD framework helps your team uncover and prioritize the needs of your users and find solutions that best address these needs. Jobs To Be Done book by Tony Ulwick.

Feedback Software 97

Feedback Software Research Software Framework User Testing 97

UX Studio: Product Management

NOVEMBER 9, 2017

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. Making decisions based on research results ensures getting decent ones. Validation.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. monitoring resources using project management software, and tackling potential blockers. Userpilot is a helpful tool for both product and project managers.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Marketer? How to decide.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

Roman Pichler

MARCH 14, 2017

The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog.

Product Management 257

Product Management Product Manager Research Software Product Research 257

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 21, 2023

Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. Here are the product management skills and experience questions you should ask: How do you perform customer research? What software have you used in your previous roles? What is product vision?

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Usersnap

DECEMBER 1, 2021

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? Often shortened to VoC, voice of customer, or voice of the customer, is a method of market research that paints a picture of your customer’s experience with your website or product.

Product Research 91

Product Research Feedback Software Customer Feedback User Testing 91

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Build in-app flows to help users discover features. User empathy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40