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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. One way to determine the willingness to pay is through market and competitor research. The metric is also used to predict customer churn.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.

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From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

Forcing a solution on a problem is never a good thing, but I do think that following tech news, and news about AI specifically, is a huge part of the toolbox for modern-day entrepreneurs. While amazing, I quickly categorized it into the “another really cool tool, way to go world!” It definitely did. In short, Tagbox.io

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Top Cross-Platform App Development Companies in 2020

The Product Coalition

Are you still thinking over whom you can trust and depute implementing your big app idea? To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. You might wonder?—?why