The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. Often] not a great idea.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Let’s say all 20 products have three market segments in common.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And you jump into a demo, and you demo all the features. April Dunford // Ambient Strategy. And this works.

Research Software 64

Research Software User Testing Positioning Product Research 64