Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth
Userpilot
MAY 5, 2022
For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Finally, A/B test your product experiences and messages to measure their effectiveness.
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