Demo Marketing User Friction Workshop 
Userpilot
NOVEMBER 30, 2023
How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?
Product Management University
JANUARY 13, 2020
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing? Positioning.
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Userpilot
AUGUST 31, 2023
What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. Book a demo now to learn more.
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?
Product Management University
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? It limits your view of the customer to the users of the product. Understand your customers through the lens of their business, as if your products didn’t exist.
Userpilot
FEBRUARY 10, 2023
You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. What is a persona?
Amplitude
AUGUST 17, 2020
Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. With this process, you’re able to create marketing campaigns with more precision and add a personal touch.
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