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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round. Hacker Noon blog articles deliver a wealth of technical insights. First Round’s The Review.

Blog 94
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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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The Full Guide to Customer Research for SaaS in 2021

Userpilot

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. In short, here are the things you should be checking for in a product audit: reported problems.

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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

Userpilot

Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. You can collect feedback for analysis through in-app surveys, online reviews, social media mentions, and customer interviews. Source: G2. Source: G2.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! TL;DR Software companies are facing a wider array of challenges due to the increasingly saturated and competitive nature of the SaaS industry.