Remove Demo Remove Product Marketing Remove Testing Remove User Experience
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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers.

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Demo Content 101: How to Use It Correctly in SaaS

Userpilot

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

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First Time User Experience (FTUE) For SaaS Products: How to Design a Great Onboarding Experience For Your Users

Userpilot

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. It determines if they want to keep engaging with your product in the future or not.

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Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Customer Insight 101: How To Collect Data and Improve the User Experience in SaaS?

Userpilot

Customer insights help you get a deeper understanding of your customer’s needs and meet them with product tweaks. You will also detect crucial friction that hinders the user experience while analyzing numerous customer touchpoints. You can collect consumer insights by gathering passive and active user feedback.

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Digital Product Experience: What Is It & How to Optimize It

Userpilot

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.

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The 7 Most Important User Experience Metrics To Track For SaaS Success

Userpilot

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.