Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 4, 2023

To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. You can use psychographic segmentation to update your buyer persona, product roadmap, and other marketing materials. What is psychographic segmentation?

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MAY 14, 2024

VWO integration facilitates precise audience targeting for A/B tests using Mixpanel segments. It also enables you to import the test data into Mixpanel for granular analysis. Book the demo for more insights! You can also use the data to segment users and target them with personalized in-app messages or marketing campaigns.

Data Visualization 104

Data Visualization Embedded Analytics Analytic Tools Feedback Software 104

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Workshop 130

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Product Management University

JANUARY 17, 2024

If you follow the exact same process before you build any features, you’ll make the customer on-boarding process exponentially easier, not to mention product positioning and sales demos. It’s the ultimate acceptance test. Here’s why. The onboarding process is where your job tasks stories come to life in the real world.

User Testing 130

User Testing Demo Events Positioning 130

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Run landing page tests to improve marketing funnel conversion. Book a demo now to begin.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

APRIL 30, 2024

Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required How did Marty Cagan get started in product management? It is crucial to conduct idea validation before building products. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Userpilot

MAY 2, 2024

Offer personalized product demos to help trial users experience the full value. Leverage interactive walkthroughs and tooltips to drive product adoption. A/B-test different versions of your onboarding flow to optimize for conversions. Book the demo! To help them experience product value. The solution?

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Book a demo to see it in action. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product?

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Userpilot

MAY 1, 2024

Keep on reading to learn about his journey into product management , his recommended newsletters and podcast episodes, and his top tips for product management success. Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky?

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. For this reason, the average consumer demands mobile-first and remote working tools to accomplish work tasks such as remote usability testing. A demo of Userpilot’s no-code in-app flow builder.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

APRIL 29, 2024

Userpilot is a product growth platform with advanced segmentation features. Book the demo to find out more! Try Userpilot and Take Your Customer Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is segmentation? Loyalty segmentation survey questions How long have you been using our product?

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

OCTOBER 15, 2021

There is no point in sending a user a product launch email announcing that you have a brand spanking new shared calendar feature if the user already informed you they work alone. A/B test different subject lines or CTAs. Product launch email subject lines examples. The answer is: you need to test it.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JUNE 5, 2023

What is a product-market fit survey ? TL;DR The product-market fit (PMF) survey helps a business measure if its product meets market demand and if it’s good enough that users are ready to pay for it. If the PMF score is above 40, you’ve achieved the product-market fit. PMF survey.

Product Research 98

Product Research User Testing Data Visualization Analytic Tools 98

Userpilot

FEBRUARY 20, 2024

Choose an email marketing platform for automation : Select a tool that supports segmentation, automation, A/B testing , and integration with your tech stack. Integrate data with the email marketing tool : Ensure your platform integrates well with other systems for up-to-date user data. Personalize emails with HubSpot.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. What is market validation?

User Testing 105

User Testing Product Research Data Visualization Research Software 105