B2B Marketing Funnel: What is It and How to Build One?
Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Review stage (BoFu). Intent stage (MoFu).
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