Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Review stage (BoFu). Intent stage (MoFu).
The Product Coalition
MARCH 29, 2018
I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Yet most of the product community’s dialogue centers around the relationship with product and engineering. I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ).
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The Product Coalition
OCTOBER 19, 2020
Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies. As you assemble your team, take special care to select a diverse group of subject matter experts.
ProductPlan
MARCH 14, 2023
Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. They should love learning and be diligent students of the science, trends, regulatory bodies, and insurance markets relevant to their firm’s business.
Gainsight
MARCH 15, 2023
With economic uncertainty in the air, SaaS and Customer Success teams want to be more efficient and build durable businesses that withstand the market. For CS teams, efficiency means working smarter and doing more with less—accelerating the current drive toward digital strategies like community, self-service, and more. Let’s dive in.
The Product Coalition
JUNE 17, 2019
For many years CSSSR has been developing IT systems for the biggest online banks, witnessing their success firsthand. This experience has led to several key insights: You Don’t Need a Large IT Department “We operate in small teams. To begin with, the development of new functionality requires considerable resources, including people.
UX Studio: Product Management
JULY 5, 2021
As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.
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