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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. Review stage (BoFu). Collaborate with the sales team to generate high-quality leads and boost revenue directly.

B2B 105
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How to Evaluate Startup Offers for Software Engineer

PMLesson's Ace the PM Interview

You’ve got multiple offers from startups engineering positions, but how do you choose which one to take? How about if one is in an industry you love but another is in a location you love? Levels.fyi is a great resource for helping software engineers learn what a fair salary is in the industry.

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

Blockbuster failed to see (or ignored) the forces shaping its industry and was overtaken by a more innovative challenger (Netflix). The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. What is Alternative Futures Analysis? The image below shows you what this would look like.

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How We Raised A Series-A Round, Two Months After Our Seed Funding

The Product Coalition

In this article, we want to tell you about what happened behind the scenes, including the deck we presented to the Benchmark team. This is what happened again with the Benchmark team. It’s about showing that you have identified your positioning. In our case, we identify EL(T) as the future of the ETL industry.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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Product Management for Non-Software Products

Sequent Learning

Product Management for Non-Software Products. Prior to joining Sequent Learning Networks as Vice President, JJ spent 18 years in various leadership roles in the financial services, telecommunications, and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. Episode 67. With host JJ Rorie.