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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app product manager there’s a whole additional layer of complexity to add to that cake.

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You Must Avoid These Top 5 SaaS Customer Success Mistakes

Userpilot

There’s nothing better than having satisfied customers who are more than happy to use your product. It’s the Customer Success team’s role is to identify people who are less successful, and help them to learn and use your product better. Undefined success metrics. Why is SaaS customer success important?

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How Can Product Managers Recenter Goals for the Rest of the Year?

ProductPlan

Unless your product management stack includes a crystal ball, all those goals and resolutions we made way back in January likely didn’t take global pandemics, fluctuating economies, and social unrest into account. Let’s begin this process by reflecting and reviewing. Regular roadmap reviews. Assess What has Changed So Far.

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Insider Secrets for High Impact Growth with Sean Ellis

Bryce York

Sean also popularized the term product/market fit and coined the term growth hacking. The one metric that matters for marketing today is simple: GROWTH. Sean focuses on Growth Goals as the ‘north star’ of your growth strategy. The biggest cost of an out of sync team – wasted effort.

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5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy

ProductPlan

I’ve worked exclusively on digital products for over 14 years , primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. Pat on back.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why offline products are so compelling for acquiring customers. Why onboarding is so important for retention/churn. High frequency versus episodic usage products. Network effects and why different products’ network effects are different from each other. Hope you enjoy it! Palo Alto, CA.