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When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on productroadmaps. Where are productteams getting their feature ideas?
Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s productstrategy and my career. It hit me by surprise but was so incredibly obvious at the same time: The user’s experience does not start and end within the software itself.
Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app product manager there’s a whole additional layer of complexity to add to that cake.
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And at least one dedicated software application to help you take your products from concept to launch. Studying competitive products? Who will we want to include in our cross-functional productteam? How should we arrange the strategy, brainstorming, and planning meetings for this team? Other methods?
As a trusted solution for over a decade, ProductPlan has empowered thousands of companies to build more than 700,000 roadmaps and plan over 8,000,000 initiatives. Our best-in-class enterprise offering delivers a holistic and strategic product lifecycle planning solution—efficiently executed with an unparalleled customer experience !
But delivering those services requires hundreds if not thousands of products. They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Roles and responsibilities for healthcare product managers Healthcare PMs still have many “traditional” product management responsibilities.
How to Keep on top of Trends that Matter to Product Managers Decide when to care about trends and when to sit back and watch what happens next Trends and the product lifecycle Imagine your productstrategy stayed exactly the same for the next 10 years. What would happen? Because everything’s always changing.
And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. That’s the advice of the Sequoia team in their last memo, “ COVID Accelerated the Future, Now Seize It ,” and for the last couple of months, that’s certainly been on the top of our minds here at Intercom.
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