The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 157

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Product Innovation Educators

FEBRUARY 24, 2025

A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. This led her to explore whether others faced similar challenges.

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 344

Vision User Testing Product Research Research Software 344

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

User Testing 101

User Testing Research Software Market Research Product Research 101

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

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The Product Guy

AUGUST 13, 2020

To take a step back, it is also beneficial to develop the thought process in understanding the product. Product management could start with market research and product development and end with operation. Last but not least, how to develop strategic thinking and plan for the future plays a big role in the long run.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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The Product Coalition

AUGUST 2, 2023

Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers.

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The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. However, low risk means low profit.

Reporting Tools 153

Reporting Tools Strategy Technical Review Marketing 153

Melissa Perri

JUNE 29, 2017

I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. This was a person who was a proxy for the customer and would tell the developers the requirements for what needed to be built.

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The Product Coalition

MARCH 13, 2023

Let’s take a look at what product development is and what are its stages. Product Development is the process of conceptualizing, designing, developing, testing and launching a new product or service. It involves a set of activities that are performed to bring a new product or service to the market.

User Testing 158

User Testing Product Research Development Customer Feedback 158

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

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The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. MVP of you. ” [1.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

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Roman Pichler

MARCH 14, 2017

Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software.

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Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. Also, we talk in the beginning about Jill’s experience developing the Adobe Creative Cloud; lots to learn just from that.

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User Testing Product Research Marketing Research Software 230

The Product Coalition

APRIL 7, 2021

As a consequence of this, the mobile app development industry is on the rise now. Probably, you look for a research-based recommendation of a reliable app development service provider too. Fireart Studio Fireart Studio is a boutique design and software development company with a headquarter in Warsaw, Poland.

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Research Software Feedback Software Artificial Inteligence User Testing 143

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

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User Testing Product Research Market Research Research Software 78

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

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Product Strategy Strategy Product Research Customer Experience 130

Mind the Product

MARCH 20, 2020

For instance, more tactical skills are required in a junior role, then as we develop we’re required to employ more operational skills, before finally moving away from tactical work entirely and to focus on strategic work. Melissa also looks at the key areas of personal development which will give you skills for the C-suite: 1.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Coalition

MARCH 19, 2021

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch.

Development 138

Development Product Research Research Software Technical Review 138

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. My background was customer-facing, so I had to be self-taught and learn to communicate in a way developers would align with, understand, and respect.

Technical Review 251

Technical Review Research Software Finance User Testing 251

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Userpilot

JULY 23, 2024

The product development life cycle is an exciting and complex process. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. TL;DR The product development life cycle is the systematic process of taking a product from an idea to its commercialization.

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Analytic Tools Feedback Software Research Software Data Visualization 109

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. Also, this episode is sponsored by PDMA, the Product Development and Management Association. Find the right balance between strategy and execution.

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Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. We also explore the different types of expansion strategies and the steps you can follow to create a working plan for your business.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

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The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Analytic Tools Feedback Software Research Software Product Strategy 105

Product Innovation Educators

OCTOBER 14, 2024

AI in the Product Development Lifecycle Discovery and Research Phase Large language models can come up with ideas, but always keep humans in the loop. AI is a great way to augment the discovery process, but it won’t completely replace traditional research methods. He mentions using tools like Perplexity.ai

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