The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

Alive Strategy vs Dead Strategy

ProductPlan

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.

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Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers

Mind the Product

In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on product strategy and skill development.

Empowering Development Teams

Roman Pichler

Empowering development teams starts with taking a sincere interest in the individuals, attentively listening to their ideas and concerns, and empathising with them. In the worst case, empowerment is seen as a trick to make development teams do more work and blame them if things don’t go to plan. A good example are sprint goals : A sprint goal captures the desired outcome of a sprint and is agreed by product owner and development team. Show People that You Care.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. However, what you initially plan must evolve as a more details emerge in the later stages of product development.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where to start – Product Discovery vs Product Strategy How Userpilot Helps.

Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. With a good strategy, you can overcome the critical issues your product faces.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. Customizing embedded analytics in this way means thinking about packaging and pricing early in product development cycles.

Developing Product Management Confidence

bpma ProductHub

But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product StrategyContributed by Saikrishna Chavali and Jeff Segarra – Noted professor of business at Harvard Business School, Rosabeth Moss Kanter states that, “Confidence isn’t optimism or pessimism, and it’s not a character attribute. It’s the expectation of a positive outcome”.

A Step-By-Step Guide to Developing Innovative Digital Products

Mind the Product

The post A Step-By-Step Guide to Developing Innovative Digital Products appeared first on Mind the Product. Guest Post Product Roadmap Product Strategy Building Products Customer Journey

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Atomic Product Strategy, By Rob Hayes

Mind the Product

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers.

7 Tips for Developing an In-Application Messaging Strategy

Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue.

Web or app Development – Which is Better?

Mind the Product

One technology to mention in this context is the open source framework React Native, which allows you to take a cross-platform approach and develop apps for both Android and iOS using a single framework. There is no single right choice for a product’s channel strategy.

How to Use Customer Value Chains in Your Product Development Strategy

Amplitude

You might claim to have a customer-first approach to your product development strategy—but is that actually the case? So how does this impact product development? A winning product development strategy is tightly connected to understanding the customer value chain.

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed. Unlocking the secrets of the product development trade-off triangle. Product development features a well-known concept called the development trade-off triangle. Update your strategy and plans accordingly.

The most important question to ask when developing your Product strategy

BrainMates

Your Product strategy is the most important long-term document you ever create for a Product. But before you can craft your Product strategy you need to know — what’s going on? What’s the business strategy? What other threats are there which may develop?

Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions.

Top 5 Startup App Development Companies in 2021

The Product Coalition

Are you seeking a trusted app development company for a long-term partnership? Here we provide a brief overview of the best app developers for startups for 2021. CitrusBits CitrusBits is a mobile app development agency based in Los Angeles, United States.

Developing A Product Vision and Strategy

Actuation Consulting

Today we will look at two of the most important: the Product Vision and Product Strategy documents. The Role of the Product Strategy Document. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document. Just as important, the Product Strategy document sets boundaries for activities that should not be pursued.

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel on Data

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

How Product Can (and Can’t) Speed Up Development

Mironov Consulting

Half of the calls I get from CEOs include requests for Product Management to boost productivity in Engineering (aka Development aka Makers). Hint: the sum of those must-have-urgently items is 20x development throughput , so prioritization complaints never go away.).

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

7 Product Development Questions to Ask Yourself Before Launch

The Product Coalition

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research.

Q&A with Extensis VP of Development & Strategy, Toby Martin

Revulytics

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. As we shifted towards agile methodologies, we required a more quantitative way to echo the customer’s voice in development. We rolled out Revulytics software usage analytics across three development teams simultaneously, and they all had it embedded by their next releases.

How Small Companies Can Benefit From Mobile App Development India?

The Product Coalition

The Mobile app development India is now primarily engaged in shaping the mobile presence for small businesses and startups. Small business mobile app development India focuses on certain features, and user experience attributes push this personalization drive.

Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

One Critical Part of Product Management That Got Lost in Agile Development

Proficientz

Agile is a software development methodology. Agile development is a methodology for building software, and it’s a good one! Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! Brand strategy defined. By definition, brand strategy makes up a long-term plan which helps every employee communicate about your brand. How to develop your brand strategy?

Authoring “Docker for Developers” for Packt Publishing

Modus Create

Three Modus engineers recently wrote a book about Docker and security best practices, Docker for Developers , published by Packt Publishing. The book is oriented toward software development, deployment, and security. Chapter 2: Using VirtualBox and Docker Containers for Development.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it. The post How to Create a Product Strategy Without a Clear Company Strategy appeared first on Mind the Product.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

But as with most discovery skills, prototyping is a skill that needs to be developed. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. When you think of "rapid prototyping", what comes to mind?

What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types.

Building a Successful Market Penetration Strategy in Three Steps

The Product Coalition

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Product Strategy 101: The Quickest Way to A/B Test Your Strategy

The Product Coalition

Creating a solid product strategy is an ongoing process, not a one-time effort. But how can you test a strategy? It is very common to stop and rethink the product strategy at this point. product-management product-strategy deepproduct productstrategy101 product-leadership

The most important question to ask when developing your Product strategy

BrainMates

Your Product strategy is the most important long-term document you ever create for a Product. But before you can craft your Product strategy you need to know — what’s going on? What’s the business strategy? What other threats are there which may develop?

Remote Testing and Feedback: The Key to Customer Empathy

Remote testing and feedback is the key to customer empathy. Through remote qualitative testing, you can uncover and understand how real people respond to your products and experiences.