The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. However, what you initially plan must evolve as a more details emerge in the later stages of product development.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Developing Product Management Confidence

bpma ProductHub

But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

4 Steps to Developing Your Customer Care Strategy

Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? At a high level, how do you define test strategy and why is it important?

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

Q&A with Extensis VP of Development & Strategy, Toby Martin

Revulytics

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. As we shifted towards agile methodologies, we required a more quantitative way to echo the customer’s voice in development.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

The default behaviour of a team with this kind of roadmap is to complete one feature and then start developing the next one, even if the context (strategy, user needs, competition) has changed. You Don’t Have a Clear Company Strategy. I’ve made a lot of roadmaps in my time.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Developing A Product Vision and Strategy

Actuation Consulting

Today we will look at two of the most important: the Product Vision and Product Strategy documents. The Role of the Product Strategy Document. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document. Just as important, the Product Strategy document sets boundaries for activities that should not be pursued.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

New Product Development Strategy – From Idea to Commercialization

Craft.io

When it comes to successful new product development, productivity is key. Entrepreneurs seeking to remain relevant, efficacious and profitable must continuously conceive and develop new products that not only make it to the market, but also deliver great value to target audience members.

The Most Disruptive Trends in Automotive Software Development in 2019

The Product Coalition

Back in 2018 automotive software developers made some further inroads in the industry, trough connected car servicer or usage-based insurance, for instance. Without further ado, below we’re going to list some of the most disruptive trends in automotive software development in 2019.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

The Product Development Lifecycle: Roles & Responsibilities

The Product Coalition

Let’s walk through the product-development lifecycle of a team both from a high-level strategy perspective as well as the per-project day-to-day development standpoint. It is the responsibility of the team lead to form the vision & strategy with input from the team.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

New Product Development Strategy – From Idea to Commercialization

Craft.io

When it comes to successful product development, productivity is key. Entrepreneurs seeking to remain relevant, efficacious and profitable must continuously conceive and develop new products that not only make it to the market, but also deliver great value to target audience members.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Strategies for getting to commitment, not consensus.

Developing your spidey Product sense

BrainMates

In this sense, they have developed a superpower, and extra sense – a ‘spidey sense’ Spiderman is known for his spidey sense. But how do Army, Navy and Airforce folks develop their spidey sense? How can Product Managers develop their spidey sense?

5 Steps to an Effective Product Development Strategy

Under10 Playbook

The first and arguably the hardest step in developing a product is generating the next “big idea.” When you think you have a sellable idea, conducting market research is the first step in your product development strategy.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Exploring Better iOS Development Processes Through Efficient An AI Integration

The Product Coalition

[link] Through iPhone app development, people have been able to find helpful answers and solutions to certain life challenges right from their mobile devices. It is important to first understand the objectives of AI before plunging headlong into its integration with iPhone app development.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

But as with most discovery skills, prototyping is a skill that needs to be developed. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. When you think of "rapid prototyping", what comes to mind?

Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

Motivating Development Teams

Mironov Consulting

Development teams (aka scrum teams, squads, crews) formally report up through Engineering, but Product Management has a shared responsibility to support well-functioning teams and build trust. But top-down, metrics-driven interventions mostly fail to make development teams more productive.

3 Myths About Bringing Customers into Agile Development

Centercode

To keep products evolving at the speed of their customers’ lives, software teams have adopted agile development practices. Our software development report revealed that the majority feel strapped for time and resources. Bring Your Customers into Agile Development.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Organisation Design & Cognitive Science in Product Development.

Mind the Product

Nathan Snyder is co-founder at Nature of Work , a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. Make Strategy Personal.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. These are the strategies I am helping people to create.

The Slippery Slope of Sales-Led Development

Mironov Consulting

But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience.

What can Trader Joe’s Teach us About Customer-Centric Product Development?

Mind the Product

It’s product development like that – that seeks out innovative solutions rooted in intimate knowledge of customer’s problems – that has earned Trader Joe’s the reputation as one of the most customer-centric organizations on the planet.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like.

Is Agile Product Development Right for Your Team?

The Product Coalition

Well, for those who are unsure about what Agile Product Development means, this post will refresh their memory first. Indeed, it has been a while since Agile was first popularized by a manifesto from product developers. Change is welcome at every stage of development.

Agile 95

Strategies to get Started with Predictive Analytics

Mind the Product

So here are three strategies to help you and your team transform data into actionable insights and drive real value to the bottom line. The post Strategies to get Started with Predictive Analytics appeared first on Mind the Product.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

They get better at using it, and develop needs for more advanced usage. Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified.

8 Tips for Collaborating with Development Teams

Roman Pichler

But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items. Development teams should manage their own work (using a sprint backlog or Kanban board). Developing a successful digital product requires more than technical knowledge. Aim to build consensus with the development team, but don’t shy away from difficult conversations.

Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

Software development teams more often now are embedding 3rd party analytics solutions into their products and applications to let them focus on other core areas of their software. What's the next big trend in analytics software and applications?