The Product Coalition

NOVEMBER 14, 2023

.” — Jeff Bezos Ever question the value of a product development lifecycle? roadmaps?” Executing a product roadmap requires more. No successful product makes it to market without both. Changes that you must reflect in the roadmap. Why is product lifecycle management important to product roadmaps?

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Feedback Software Roadmap Product Research User Testing 127

ProductPlan

JUNE 7, 2022

At ProductPlan, we are revolutionizing how a company delivers products to market by elevating product organizations to the heart of strategy and execution. This vision holds true with our own organization as well. Through this effort, we created a very exciting and strategic annual roadmap. It’s a win-win situation!

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Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

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Roadmap Agile Technical Review Weak Development Team 328

The Product Coalition

AUGUST 6, 2023

What you build is your product’s future, and following Product Development Stages is essential to create a customer-centered product, and also following these stages will help you create better, effective teamwork. How you develop, launch, and improve a product determines your success in the market. Make it real.

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Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. They lack vision and lead nowhere. A roadmap example.

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Analytic Tools Feedback Software Product Research User Testing 99

The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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Roadmap Data Visualization Customer Experience User Testing 126

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap? UX roadmap.

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Roadmap Customer Experience UX Product Research 101

The Product Coalition

MAY 24, 2023

How Product Roadmaps Bridge the Gap and Fuel Success. “A A product roadmap is a tool for communication and alignment. It is a strategic document.” — Bruce McCarthy In today’s rapidly changing digital world, developing a product is more than just hard work. Central to this journey is the product roadmap. What to do?

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Roadmap User Testing Feedback Software Customer Feedback 117

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Product vision is the critical bridge between strategy and execution.

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Vision Feedback Software Customer Experience User Testing 118

The Product Coalition

MARCH 4, 2024

Kris Gale As a wise man once said, no roadmap survives contact with reality. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. Like a forest never cleaned, filled with leaves, debris, and branches catches fire quickly, managing a roadmap left to rot is challenging.

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Roadmap Books User Testing Product Research 112

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

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User Testing Feedback Software Research Software Product Research 102

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

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Vision Engineering Document Software Review 124

Lenny Rachitsky

DECEMBER 3, 2023

Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes. Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes.

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Vision Product Research Document Engineering 58

Roman Pichler

FEBRUARY 19, 2024

Level three, finally, allows product people and teams to develop the product strategy including the value proposition and business goals. Level 1: Product Delivery If your job is to decide how features are implemented and if you work with one or two development teams to deliver them, then you are at level one.

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Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Everyone knows the difference between a roadmap and a backlog… right?

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Roadmap Product Research Research Software User Testing 95

The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Sales/marketing/customer service ?—?Other

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Roadmap Customer Feedback Feedback Software Document 118

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.

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Product Research User Testing Research Software Feedback Software 94

The Product Coalition

OCTOBER 5, 2020

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience.

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Roadmap Customer Experience Research Software User Testing 121

The Product Coalition

FEBRUARY 25, 2023

This is probably why Director of Product Marketing, Aatir Abdul Rauf decided to share seven questions designed to get product teams started in regard to crafting an effective product strategy. It’s not a roadmap. It’s not a vision. How is the product in line with where the market will be in the future? Need to dig deeper?

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Product Strategy Roadmap Strategy Vision 131

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. It consequently fails to align everyone involved in developing and providing the product.

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Product Strategy Strategy Research Software Customer Experience 226

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165

ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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Roadmap Product Strategy Data Visualization Strategy 98

Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. While browsing one of the online communities I am part of, someone commented that outcome-based roadmaps were just ‘regular roadmaps’ anyway, and that: “… Any product manager that knows what they’re doing doesn’t need outcome-based roadmaps.

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Roadmap Feedback Software User Testing Product Research 97

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Marketing Onboarding KPIs User Testing Marketing 95

ProductPlan

FEBRUARY 10, 2022

What is a Digital Transformation Roadmap? Above all, product teams can use a digital transformation roadmap to summarize the plan and goals for any move from a manual process to a digital one. What Purpose Does a Digital Transformation Roadmap Serve? How Do You Build a Digital Transformation Roadmap?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Feedback Software Research Software Analytic Tools Product Research 101

The Product Coalition

AUGUST 15, 2022

that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe complete scenarios exist where roadmaps aren’t needed. Fast forward to the end, there are in fact scenarios where companies and products do not need roadmaps. Tell me your perspective.”,

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Roadmap Customer Experience Weak Development Team User Testing 107

The Product Coalition

JUNE 14, 2020

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? Alice Product Manager”- Without Product Vision, any direction will be taken.

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Vision User Testing Onboarding KPIs Product Research 84

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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Research Software Data Visualization User Testing Marketing 85

The Product Coalition

AUGUST 28, 2023

The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. With the support of the SDLC, You can track and control your calendar, and increase productivity and speed of development. You can create a Customer Journey Roadmap, Flowcharts, etc.

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Feedback Software Reporting Tools Software Developers Software Development 141

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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Presentation Roadmap Data Visualization Feedback Software 52

The Product Coalition

DECEMBER 11, 2019

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. The very first step I took was stating the vision.

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Vision Customer Experience Product Research Travel 78

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

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Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

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Roadmap Research Software Technical Review User Testing 137

Product Management University

MARCH 16, 2023

In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. In this post, we’ll introduce outcome-based product backlogs and how to develop one so you can consistently deliver winning products.

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Customer Feedback Customer Experience Roadmap Agile 246

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Roadmap Data Visualization User Testing Product Research 91