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481: Lessons learned developing medical products – with Ron Richard

Product Innovation Educators

Summary of some concepts discussed for product managers [2:17] How did you get your start in developing medical products? I didn’t have any idea how to develop a product, but I saw a problem and came up with a solution. I noticed the Ford and Toyota engineers had different approaches to developing products.

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Crafting Success: How Understanding Context Transforms Product Development

The Product Coalition

Often, terms like ‘business’ context or ‘market’ context get thrown around. Uber, a company born in the tech-savvy environment of Silicon Valley, initially tailored its services for a market comfortable with digital payments and craving convenience. Back to India — As Uber entered markets like India, the company faced new challenges.

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Product Managers Deal With The Problem Of Too Much Sand

The Accidental Product Manager

What happened is that the fracking boom took off and in order to support it, a host of new industries and product development definitions were created. If you don’t believe that the market for sand has been hot, hot, hot then all you have to do is look back to 2014-2015. Sand comes with a high cost of transport.

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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

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Future Food Tech: How Modern Is Changing the Way We Eat

The Product Coalition

Food tech is at the forefront of the global food industry’s transformation, and it’s our responsibility to remain abreast of all future food tech developments. Because of their tremendous potential for development in the future, many outsourcing software development companies are finding ways to name themselves in this industry.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?

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Seven Things you can Learn From WeChat Product Development

Mind the Product

App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, ride-requesting Transportation, and Event Reminder. Take Messenger for example.