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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism.

Travel 261
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Japan Market Entry, what you need to know from a research standpoint

freshtrax

In the beginning of July, I had an opportunity to speak at GlobalSaké’s 7th event of 2021, “Japan and Germany New Markets Entry Strategy ”, to share how important conducting research is prior to entering the Japanese market. Again, researching about Japan and the market space is important for market entry.

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The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation

Andrew Chen

Like a toy, a scooter seems underpowered vs other transportation options. What’s the market size on that?? :). The post The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation appeared first on andrewchen. It only takes you on short trips – a few blocks at a time.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

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Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing.

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Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?