article thumbnail

How support leaders measure (and improve) the quality of their customer support

Intercom, Inc.

85% of customer service teams now offer proactive help, in the form of things like in-app onboarding , outbound messaging , or notifications. So what’s the problem with the support metrics that most teams have been using up until now? Proactive support is on the rise.

article thumbnail

To PLG or not to PLG

The Product Coalition

There’s lots of writing about Product Led Growth (PLG). Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. Trust me — there are zero sales-led startups with good onboarding.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Megatrend: Customer Success and Product Are Better Together

Gainsight

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . Level 2: Good alignment on key clients and product needs; take a more proactive approach. NPS, onboarding) .

article thumbnail

How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Onboard new users. Promote stand-out features.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

article thumbnail

Part One: Key Elements to Become a Healthy Product-Led Organization

Bain Public

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Saying no isn’t always easy, but it plays a big part in contributing to a healthy product culture.

article thumbnail

B2B Customer Journey Mapping Guide For SaaS

Userpilot

Define important customer touchpoints for each user persona: Look at acquisition metrics to understand important channels Use heatmaps and website session recordings to understand the buying process Map your sales process touchpoints Define the activation point for different personas Understand the happy paths for different personas 3.