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From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. Here are two of my most notable product take-aways and one piece of advice for survival.

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How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. This approach ultimately supports the team in achieving goals and milestones. Uncover Motivation.

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. Come up with product hypotheses.

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Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Use opportunity solutions trees to align the problems you try to solve with product goals.

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How to Avoid Costly Surprises in Connected Product Design

Mind the Product

After years of seeing companies head down the wrong path, we’ve come up with a short list of considerations for product engineers and managers to take into account when designing, or hiring a development team to create, a connected hardware product. This list includes: Define your product specifications early.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.