PMLesson's Ace the PM Interview

FEBRUARY 8, 2022

Trying to decide if you want to work at a big tech company like Google or Amazon, or if you'd be happier at a startup? I've worked at both Google and at startups and below I'll outline the pros and cons of both. At a startup, you're focused on a smaller set of users. That comes with a little less upside than at a startup.

Startups 52

Startups User Testing Customer Experience Customer Feedback 52

Mind the Product

OCTOBER 31, 2017

The process of working up an idea and developing it into a workable product isn’t linear and straightforward. I want to highlight a few critical customer touchpoints that must not be missed for a successful outcome to your product or feature launch. They must be tested with customers before any investment in development.

User Testing 76

User Testing Product launches Customer Experience Customer Feedback 76

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise 93

Enterprise Startups Customer Experience Product Management 93

The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—? There’s always a chance the product will fail. or how much money is invested.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Pragmatic Marketing

OCTOBER 11, 2019

And it was it was product marketing it looked at it smelled like product marketing. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

And it was it was product marketing it looked at it smelled like product marketing. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mind the Product

APRIL 19, 2017

Today, we’re about to launch Trim off the back of a successful beta, and we even have paying customers. Let me explain: Why a Product Startup? When we start a new project, we give clients shiny logins to Basecamp and Slack for communication, InVision for creative, JIRA and Redmine for development.

Startups 75

Startups Technical Review Government Customer Experience 75

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 95

Data Visualization Product Research User Testing Onboarding KPIs 95

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. A familiar story: New product launches. The product is low freq – gotta spend to grow.

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Lenny Rachitsky

MARCH 21, 2024

. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. VentureBeat: AI.

Reporting Tools 92

Reporting Tools B2B Customer Experience Startups 92

The Product Coalition

JANUARY 6, 2020

When you go through the process of developing and then launching a product, it can actually often be a deciding factor in your business making it or failing completely, especially for small start-ups. That includes development and operational costs, to find out what your profit margin is.

Development 79

Development User Testing Feedback Software Product Research 79

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Product Talk

MAY 3, 2023

What a lot of teams—especially startup founders—do is ask their customers, “Hey, would you pay for this? Plenty of products are bought and then made to order (think Dell computers, custom cars, and even Boeing airplanes). These tactics aren’t just for startups. Every day, products launch on Kickstarter.

User Testing 216

User Testing Product Research Testing Feedback Software 216

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

Mind the Product

JANUARY 20, 2017

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Crucially, this cross-functional collaboration should happen early in the development process.

User Testing 70

User Testing Product Research Development Feedback Software 70

The Product Coalition

FEBRUARY 5, 2021

Then she decided to acquire technical skills in web development to get closer to the product development process. After attending a web development boot camp and working as a web developer at a small startup, she got the opportunity to become a product manager.

Technical Advisors 116

Technical Advisors Reporting Tools Technical Review Customer Experience 116

Lenny Rachitsky

APRIL 21, 2024

Find the best product gigs • Vanta —Automate compliance. Simplify security — Mihika Kapoor is a design-engineer-PM hybrid at Figma, where she was an early PM on FigJam and is now spearheading development on a new product at the company that’s coming out this June.

Vision 81

Vision Feedback Software Weak Development Team Customer Feedback 81

Userpilot

JUNE 25, 2023

The Lean Product Playbook is a comprehensive guide to lean product development. Hooked delivers insights into the psychology of user habits and engagement to design captivating products. The Lean Startup provides principles for continuous innovation and validated learning in the fast-paced and disruptive SaaS space.

Books 95

Books Analytic Tools Data Visualization Product Research 95

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

CardBoard

AUGUST 24, 2023

We’re going to explore the roles within this function, its relationship with product strategy, and much more. What is Product Operations? Product Ops is a function within an organization that focuses on improving the process of product development and delivery.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Andrew Chen

FEBRUARY 26, 2024

I encourage you to be on a quest of your own, and even better a particularly interesting quest, so that your conversations with people can be as productive as possible. I asked everyone about this topic, and began to develop my own ideas that I would share freely. In later years, I added a dash of advising and investing.

User Testing 123

User Testing Customer Experience Blog Events 123

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer ”. More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. product marketing team. This covers four general areas.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. Have you ever tried to apply a GTM approach before?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Overengineering is building a product that is more complex than necessary.

Feedback Software 99

Feedback Software Analytic Tools Research Software User Testing 99

The Product Coalition

FEBRUARY 1, 2022

And yet, clearly articulated actions for what happens when the measure of success is not met anymore are rarely part of product planning. Pivoting done well means the team doesn’t lose direction and can build on the insights for new product development. The game “Glitch” was the first product launched in 2011.

Weak Development Team 128

Weak Development Team Technical Review Workshop Customer Feedback 128

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup? Is the process different if you’re a product manager in an established organisation, where products have already been launched?

User Testing 130

User Testing Customer Feedback Customer Experience Product launches 130

Mind the Product

JANUARY 16, 2020

Product roles are becoming increasingly important in many companies, from the unicorn startups to older more established firms. Making the Transition to Product. This sparked her interest in digital products, and she began to make the transition. Develop a product mindset. Reverse engineer the role.

Data Visualization 117

Data Visualization Customer Experience Customer Feedback Transportation 117

Roy Madden

APRIL 4, 2022

In this article, we’ll show you how to use Leo to: Track your competitors and their strategic moves Stay ahead of consumer trends and insights Scout technical innovation Identify business development opportunities. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. What is product management? Let’s go!

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Product Innovation Educators

OCTOBER 12, 2020

It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers. How to think like a product manager, . Several specific tactics that extend from idea through product launch, and . Summary of some concepts discussed for product managers. [8:07]

Product Research 126

Product Research User Testing Research Software Customer Experience 126

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. The Product Experience is hosted by Lily Smith and Randy Silver. Troubleshooting a poor product launch.

Customer Experience 119

Customer Experience Product Research User Testing Entertainment 119

Mind the Product

DECEMBER 10, 2018

I’ve worked at two different startups, going from beta to 1.0 as the first non-founding member of the product team. Surprisingly, I had a completely different experience at each startup, even though they were both open source databases. The concept of “process” is a safe place for product managers.

User Testing 118

User Testing Startups Engineering Customer Feedback 118

Usersnap

JUNE 27, 2023

Are you ready to take your product from concept to triumph through effective beta testing? But for startups, the challenge of finding 100 willing beta users can feel like an insurmountable obstacle. Their role is to thoroughly test the product, offer feedback , and identify potential issues or bugs before public release.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

Mind the Product

JULY 24, 2018

During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness.

User Testing 74

User Testing Management Management Feedback Software 74

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 93

Analytic Tools Feedback Software Research Software Product Research 93

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! The post Taylor Wescoatt – Being the First Product Manager appeared first on Mind the Product.

User Testing 165

User Testing Data Visualization Product Management Product Manager 165

The Product Coalition

DECEMBER 19, 2019

Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be.

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Definition Product Research Customer Experience Travel 80