Pragmatic Marketing

FEBRUARY 25, 2020

Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software User Friction White Paper 91

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Develop strong relationships with analysts (Gartner, Forrester, etc.) Apply for this position. Responsibilities. About Feedly.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

JANUARY 2, 2018

Goal: Develop and embrace a long-term strategy (roadmap) that empowers you to muscle past sticking points and reach a mature, best-in-class process. 92% of companies report their S&OP technology is desktop spreadsheet and database solutions. Lack of a technology roadmap. White Paper: Getting to S&OP Success.

Reporting Tools 0

Reporting Tools Research Software White Paper Data Visualization 0

Userpilot

MARCH 3, 2022

This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job. Product managers should treat their resumes as products and use their professional skills to develop them.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Under 10 Consulting

DECEMBER 28, 2019

You may have some familiarity with the product from your past research. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Has anyone developed a roadmap for the next few releases?

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

UX Studio

JULY 17, 2018

Who: Designer(s) + researcher(s) working on the project. Here at UX studio, we have two fantastic people: a Business Development Manager responsible for getting new projects, and the Studio Leader who helps her with UX professional inputs. Who : Designer(s) + researcher(s) working on the project. When: T minus 1-2 weeks.

Workshop 75

Workshop UX User Testing Research Software 75

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers anticipate the serious product flaws and build real solutions.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

All About Product Management

APRIL 29, 2007

Porter views a company as a system, made up of subsystems each with inputs, transformation processes and outputs. The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

Product Talk

AUGUST 8, 2018

We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. We’ll never be able to do some research and then call it done. Tweet This.

Product Research 251

Product Research Feedback Software User Testing Research Software 251

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Make sure you’ve got that viable program or platform. People didn’t think of LinkedIn as a sales tool.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. It was very successful.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Business of Software Conference

JUNE 20, 2019

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Centercode

DECEMBER 26, 2019

As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. Bringing the Voice of the Customer into Agile Development (Webinar).

User Testing 64

User Testing Customer Feedback Customer Experience Product Research 64

Pragmatic Marketing

MAY 23, 2017

From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Even if viewers haven’t invested in the company’s software, it is likely they have downloaded a piece ofHubSpot’s valuable content. Diverse Content.

Branding 70

Branding White Paper Customer Experience User Testing 70

Business of Software Conference

NOVEMBER 28, 2019

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40