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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Book the demo! What are market gaps?

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Key Differences in Deploy and Release in DevOps

Split

While the terms “deploy” and “release” may seem similar, they represent different processes that play crucial roles in the software development lifecycle. Understanding their nuances is essential for streamlining operations and delivering high-quality software to end-users.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Onboarding Call vs Automated In-app Onboarding: When to Use Each?

Userpilot

Onboarding is vitally important for any SaaS owner or product manager. Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. They are typically led by your sales team or a customer success manager. What is a customer onboarding call?

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Collecting feedback using 1 to 5 rating scale surveys

Usersnap

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Satisfaction Scale 2.

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8 Product Led Growth Strategy Lessons For Your SaaS Product

Userpilot

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

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Jobs To Be Done in Product Design

UX Planet

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Identify Customer Jobs You need to identify and articulate the tasks customers are trying to accomplish when using a product or service.