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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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How Digital Customer Education Can Win You More Business

Gainsight

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies. What do they have in common?

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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

Companies reviewing their security and privacy standards need to look at the whole landscape, taking into account all vendors and integrations, as opposed to just focusing on their own product and database. Know your own systems. Pertinent to knowing your own systems is also tracking and reducing access to data that is not needed.

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Through surveys based on the Net Promoter Score system, companies can not only track but also increase the number of loyal customers by examining the data gathered from these Net Promoter Scores. NPS by Customer Segments : Differentiating NPS scores by specific customer segments (e.g.,

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The Ultimate Guide to Product Tours Software

Userpilot

Well, we covered quite a lot of the positives about Userpilot in our earlier blog, but let’s summarise them quickly here, as well as acknowledging downsides. Using the unique Driven Actions system (pictured above) you can set action triggers for different elements of the tour. Source: userpilot.com. Pros of Userpilot. Cons of WalkMe.

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Business Development vs. Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.