Remove Differentiation Remove Events Remove Strategy Remove Technical Review
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

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5 Key Skills of Outstanding eCommerce Product Managers

ProductPlan

The product manager will be responsible for the product strategy and development of the company’s kitchen appliances. Fluency in eCommerce tech. The overall user experience of an eCommerce website or app consists of many technological components. As Prateep explained to us, eCommerce is a date- and event-driven industry.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments. To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today! View the live stream….

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

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Redefining Product Leadership: What We Can Learn from Rock Stars

People-First Product Leadership

I’ve been at a number of product events recently where conversations turned to fractional work, joining or launching a startup, or simply taking time off due to a lack of opportunity in one’s current situation. Differentiate : Embrace uniqueness as being the same can be limiting and honestly quite tiring.