Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

Sachin Rekhi

JANUARY 27, 2013

In many ways the hardest part of design is the prioritization exercise that requires determining exactly what is above the line for the next release. The role of product management in technology firms is a critically important one that is often misunderstood.

Technical Advisors 62

Technical Advisors Product Management Product Manager Technical Review 62

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

OCTOBER 8, 2018

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Still confused about the concept of product management?

Startups 60

Startups User Testing Customer Feedback Product Management 60

Product Talk

DECEMBER 6, 2023

How does an opportunity solution tree connect to a product roadmap? Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. I could try to shoehorn these desires into needs—I need something to fill my time, I need nutrients, and I need to exercise. What is an opportunity?

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Product Management University

AUGUST 13, 2019

Unless you’re an early stage startup, your product positioning is well documented. The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. A product structure alone will never get you there. It’s that simple.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. It feels like one cohesive experience. It’s a very important thing.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

ProductPlan

SEPTEMBER 8, 2021

Louis Columbus, a contributor at Forbes, notes that “Amazon’s patent portfolio is dominated by Cloud Computing, with the majority of the patents contributing to AWS’ current and future services roadmap. For Amazon, speed is a critical competitive differentiator. In addition, Amazon is the second-largest private employer in the U.S.

Product Strategy 64

Product Strategy User Testing Strategy Technical Review 64

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

ProductPlan

JUNE 18, 2021

A smaller company might leave this exercise to product management, including product marketing, to bring perspective and expertise. In smaller startups, product management does a lot of that sizing. Don’t let one or two customers drive your roadmap just because they’re the first beachhead enterprise accounts you’ve landed.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. For mature startups, this may come through in software acquisitions or new internal product builds. Also roadmap flexibility. Switching has become easier. to survive, what would it be?

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Department of Product

AUGUST 2, 2020

A software engineer at a fintech startup recently recounted a story of how a simple text change on mobile notifications led to a jump in engagement from 5% to 50%: The moment I realised the power of "nudges" was at Monzo when we changed the push notification copy on P2P transfers to include "Tap to say thanks! You can feel it.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Andrew Chen

AUGUST 10, 2023

Then 100% – a mere doubling annually in a startup ecosystem that demands a much faster target. What starts as a slow boil – where the team has a well-planned roadmap, and a big vision – becomes a sudden crisis. Instead, a crisis ensues, and the entire roadmap has to be rewritten. Is there a there there?

User Testing 80

User Testing Analytic Tools Customer Experience Weak Development Team 80

Business of Software Conference

OCTOBER 23, 2019

Also I wrote this book on product roadmaps. And in it one of the most popular topics is prioritization because if you’re not going to put everything on your roadmap will you need to decide what are you going to put. Critically the whole lean startup movement is about testing your assumptions right.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Userpilot

AUGUST 28, 2019

A user adoption strategy is a roadmap that helps you develop a product that people want to use. Simply releasing this new product alone helped us to save 40% of “at-risk” users, and became another key differentiator for our product. Clearly the whole point of this is exercise is to improve user adoption.

Research Software 86

Research Software User Testing Analytic Tools Customer Experience 86