Differentiation Finance Healthcare Positioning 
Product Management University
JANUARY 8, 2024
For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I never lost a healthcare deal in the three years I was in a pre-sales role.
Product Management University
NOVEMBER 14, 2022
For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). healthcare). What is Portfolio Marketing?
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The Product Coalition
DECEMBER 11, 2023
It had a solid purpose — rooting out fraud in healthcare to make healthcare more affordable. And it delivered significant business value, at times 4–6% of our client’s total healthcare expenditure, which could be tens if not hundreds of millions of dollars. We both agreed it had more potential, but it never took hold.
Product Management Unpacked
MAY 26, 2020
A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Claire is helping to manage a product that’s playing a critical role in Western Pennsylvania’s healthcare system.
The Product Coalition
NOVEMBER 17, 2023
Decentralized Finance (DeFi) Surge: DeFi, a subset of Web3, has grown exponentially, with the total value locked (TVL) in DeFi protocols surpassing $200 billion. DeFi’s inclusive financial services are reshaping traditional finance structures. Web3, built on blockchain principles, is a driving force in this surge.
Product Management University
AUGUST 13, 2019
retail, healthcare) or horizontally (IT, finance, HR, etc.). Unless you’re an early stage startup, your product positioning is well documented. The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers.
Product Management University
JANUARY 23, 2017
Must have strong domain expertise in a particular industry (healthcare, banking, etc.) and/or business function (HR, IT, Finance, etc.) Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly.
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