The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

AUGUST 18, 2017

Our product was not as strong as some of our competitors for managing agile projects. I love working with marketing and sales to make sure they can sell my products effectively. It was full of “Our product does X” and “Let me show you how our product does Y.” The account reps were not hitting quota on new logos.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. This can be a bad thing or a good thing.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

AUGUST 18, 2017

Our product was not as strong as some of our competitors for managing agile projects. I love working with marketing and sales to make sure they can sell my products effectively. It was full of “Our product does X” and “Let me show you how our product does Y.” The account reps were not hitting quota on new logos.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

AUGUST 18, 2017

Our product was not as strong as some of our competitors for managing agile projects. I love working with marketing and sales to make sure they can sell my products effectively. It was full of “Our product does X” and “Let me show you how our product does Y.” The account reps were not hitting quota on new logos.

Demo 150

Demo Agile Differentiation Product Research 150