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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. We know companies are using our suite of products across the entire lifecycle to engage website visitors, onboard new users, upsell trial users and support existing customers. Install from the App Store , or find out more here.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

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Product-Led Growth

Product Bookshelf

Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. Product-Led Growth: How to build a product that sells itself by Wes Bush. Product-Led Growth: How to build a product that sells itself by Wes Bush.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

On her very first day as Director of Content at 360Learning, she starred as the lead of Onboarding Joei, an original, unscripted docu-series that followed her onboarding experience during her first 90 days. We’ve gathered a list of articles, videos, and podcasts you can check out: Onboarding Joei. I’m super excited.

Marketing 118
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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Spending $300 to acquire customers for a $99 product isn’t economical. 8 steps to develop a winning sales strategy.

Outbound 177
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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Brand activation is about driving product growth by connecting emotionally with people on a personal level. This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 101