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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

As a result, digital technologies are being seen as the critical differentiators they are. By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%. Read more ?.

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Product-Led Growth

Product Bookshelf

Also, customer acquisition costs are lower due to faster sales cycles, higher revenue per employee and better user experience. Sales-led companies begin with a content strategy, capture inbound traffic with landing pages, nurture those leads with email, hand-off to sales, and then close the deal through a high-touch sales process.

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Make the most of every customer interaction with the Engagement OS

Intercom, Inc.

Which makes customer experience (CX) the most important differentiator and success factor your business has. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless. It delivers a next-generation product approach to technology and user experience.

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MadKudu’s co-founder Francis Brero on unlocking the keys of product-led growth

Intercom, Inc.

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. You’re going to have people that come through inbound, they’re going to raise their hand, and you want to talk to them, which are regular inbound processes.

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. Sustainable user growth is the most important phase for the survival of a B2B SaaS company.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality). Highly engaged users regularly set vacations in the app, which automatically rejected all inbound leads while they were on vacation.