article thumbnail

A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55
article thumbnail

3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”.

Education 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. They tell the product management team what they need to achieve. What is strategic product management?

article thumbnail

3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”. So what can and cannot work when you want to educate the market?

Education 142
article thumbnail

Product-Led Growth

Product Bookshelf

Sales-led companies begin with a content strategy, capture inbound traffic with landing pages, nurture those leads with email, hand-off to sales, and then close the deal through a high-touch sales process. Developing a product-led growth strategy. For differentiated companies, free trials and demos work well. Product Bumpers.

article thumbnail

Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Talk with your sales and customer service teams to better understand your customer profiles. They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. To u nderstand what is a bad customer fit for your SaaS.

article thumbnail

BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Building a great sales team: How Intercom fosters and maintains its sales culture. Onboarding, but make it remote.