Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Market and user research : Analyze survey responses , user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.

ChatGPT 89

ChatGPT Data Visualization Onboarding KPIs Research Software 89

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Product-market fit surveys. Net promoter score surveys (NPS).

Feedback Software 88

Feedback Software Research Software User Testing Product Research 88

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. Conduct market research Now that you know your customers, it’s time to research your competitors.

Product launches 84

Product launches User Testing Product Research ChatGPT 84

Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. You normally use customer discovery questions as a part of the initial market and customer research. The answers to this question can also help you refine your product positioning , differentiation, and messaging.

Product Research 80

Product Research Customer Feedback Data Visualization User Testing 80

Userpilot

MARCH 25, 2024

Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. You can estimate it based on market research. Your NRR is 120%.

Feedback Software 91

Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Look at how they price and market their product.

User Testing 85

User Testing Product Research Feedback Software Customer Feedback 85

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. To further improve the new feature, collect user feedback via in-app surveys. More importantly, it helps you find gaps in the market that your future product could fill.

Product launches 86

Product launches User Testing Product Research Analytic Tools 86

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Identify market opportunities and changes.

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. A product launch is a coordinated three-phase plan to successfully introduce a new product to the market. Who are they?

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 85

Product Research User Testing Feedback Software Research Software 85

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Write a positioning statement.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors.

Feedback Software 67

Feedback Software Analytic Tools Research Software User Testing 67

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

MAY 30, 2022

Feature request surveys are another good way of understanding your new users’ needs by getting feedback on the features. You can leverage NPS surveys to identify dissatisfied users, uncover friction points, and focus on specific problems. In SaaS, there are 4 most common needs-based segments that you need to differentiate.

Data Visualization 95

Data Visualization Feedback Software Research Software Analytic Tools 95

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product. .

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product. .

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

JANUARY 14, 2023

Use in-app surveys to collect feedback on product performance and ideas on how to improve it. It is more detailed and defines the market for the product, the problems it solves, key differentiators , and its USP. For that, you need product discovery , which involves customer and market research. PMF Survey.

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Usersnap

NOVEMBER 10, 2023

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. This adds credibility. And never be shy to show the hiccups and the wrong turns during your journey.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

NOVEMBER 14, 2022

Its focus is on defining the key outcomes your product should deliver through customer and target market research. Product strategy is also more focused on positioning and product-market fit. Product plan vs go-to-market (GTM) plan. Move on to customer research. Build PMF surveys with Userpilot.

Product Research 94

Product Research User Testing Research Software Onboarding KPIs 94

UX Studio: Product Management

MARCH 19, 2021

There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. How might we get closer to the market and the users, while we need to move fast and rely on internal prioritization?

Product Research 109

Product Research User Testing Development Customer Experience 109

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Research facilitates getting these right. When using surveys, you need to keep specific biases in mind and interpret the results with care.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio: Product Management

NOVEMBER 9, 2017

Check our e-book how you can implement research in your workflows: Product Manager’s Guide to UX Design. How and When to do UX Research? First determine your position, and then decide what kind of research to use. We differentiate four different phases in a product lifecycle: Discovery. Field research.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

Mixpanel

JUNE 23, 2020

But in this stage of the research process, we often see people fall into the trap of unconscious bias : letting original hypotheses stand in the way of new ideas, or relying too heavily on past experience. As experience researchers, we’re uniquely positioned to hold people accountable to just that.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

But in this stage of the research process, we often see people fall into the trap of unconscious bias : letting original hypotheses stand in the way of new ideas, or relying too heavily on past experience. As experience researchers, we’re uniquely positioned to hold people accountable to just that.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. The critical factor here is to nail the go-to-market strategy before you start.

Feedback Software 77

Feedback Software Research Software Analytic Tools Product launches 77

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 76

Messaging User Testing Research Software Analytic Tools 76

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. It involves understanding user needs, conducting research, creating user personas, designing user flows, and ensuring that the overall experience is positive and intuitive.

User Testing 72

User Testing Data Visualization Product Research Feedback Software 72

Userpilot

MAY 23, 2024

Excellent customer experience can differentiate you from competitors and enhance customer satisfaction , loyalty, retention, and advocacy. Collect customer feedback regularly through in-app surveys to track sentiment and identify unmet needs. When creating user personas , collect information about their: Role/position.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Had B&N marketed the nook more creatively, I believe it could have been successful. The Nook failed to: Focus on differentiation in the space. Be aggressive with marketing. Does the campaign have multiple marketing channels? Is the brand's position clearly articulated and reinforced in the campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Userpilot

JANUARY 9, 2023

To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be? Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. The benefits of product positioning.

Research Software 86

Research Software User Testing Strategy Customer Experience 86

Userpilot

SEPTEMBER 23, 2022

Product-market fit and product development are interconnected and happen in parallel. The product market fit framework is a strategy that helps achieve and maintain the PMF. Measuring product market fit can be done through PMF surveys and by tracking the LTV:CAC ratio , retention rate , and NPS. The benchmark is 40%.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

NOVEMBER 5, 2022

How do you need to adjust your differentiation and positioning strategies not to lose your product-market fit ? These are some of the questions you need to be answering to keep a pulse on the market. Use in-app surveys to collect user feedback. Is there anything that they offer and you don’t?

Product Research 94

Product Research User Testing Customer Feedback Customer Experience 94

ProductPlan

MARCH 5, 2021

At ProductPlan, we’ve surveyed and spoken to many product leaders about their career trajectories and past professional experience. This mid-level product role is like the associate-level product manager position. Identify opportunities and scope/research them to build a perspective on what we should be building.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

At ProductPlan, we’ve surveyed and spoken to many product leaders about their career trajectories and past professional experience. This mid-level product role is like the associate-level product manager position. Identify opportunities and scope/research them to build a perspective on what we should be building.

User Testing 98

User Testing Product Research Product Management Product Manager 98