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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero.

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How I would make Spotify more social

The Product Coalition

while commuting in public transport. Even if you remember that somebody sent you a track to listen, you have to look into each messaging app you’re using to find that track. In order to differentiate from other types of playlists and to be able to display a badge for unseen added songs, I decided to make the playlists covers circle.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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The Five Most Common Mistakes in Product Development

BrainMates

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is ‘problem before solution’, but it still appears the message is not getting through, as too many products and product improvements are launched without a real benefit to customers.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. For instance, you can create a virtual reality experience that transports users to the heart of your product story.

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Product Vision vs. Product Strategy

ProductPlan

Uber : Transportation as reliable as running water, everywhere for everyone. What do these product vision have in common? It also empowers the company to pivot if necessary without completely abandoning its product vision. Peloton : Use technology and design to connect the world through fitness.

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