Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve got customer references with success metrics to make your value story real. company name] expands its AI coach language to 96, the most in the industry. You’ve just built some cool new A.I. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 342

Product Research Feedback Software Research Software User Testing 342

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. Tell me about a time when you influenced a product roadmap. In this case, it's referring to a third-party integration that allows for SSO. Although Amazon had a competitive advantage in 2007 with the Kindle, the Nook missed a big opportunity.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together.

Product Strategy 109

Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. If the target market is very saturated, it may be difficult to stand out from the crowd, so differentiation is another hurdle to tackle. Differentiation is closely related to pricing. GTM Strategy.

Feedback Software 93

Feedback Software Research Software User Testing Analytic Tools 93

Userpilot

JULY 27, 2022

A product’s life cycle refers to all the stages it goes through before it enters the market and until it exits. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Let’s get started! Product Life Cycle Stages.

User Testing 89

User Testing Feedback Software Analytic Tools Research Software 89

Mixpanel

JUNE 17, 2020

As CTO at Primephonic , the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled this approach into his company’s product roadmap, focusing his team and resources on building differentiated features for the niche market segment.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Mixpanel

JUNE 17, 2020

As CTO at Primephonic , the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled this approach into his company’s product roadmap, focusing his team and resources on building differentiated features for the niche market segment.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Velocity is how fast a company can execute their product roadmap and then in a specific direction i.e. their strategy.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

OCTOBER 6, 2022

Customer communication refers to how a business interacts with its customers across channels and at different touchpoints. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand. Public roadmaps.

Customer Communications 77

Customer Communications Feedback Software Research Software Analytic Tools 77

Product Talk

APRIL 17, 2024

Teresa: One of the things I think I’ve written in the past is if your backlog or your roadmap or your idea log—whatever you’re going to call it—isn’t changing based on what you’re learning in discovery , there’s a disconnect there. You had five product teams , a user researcher who was new to the role.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. I chuckled a little at the naming but then paused to think. Who actually came up with this name, and how?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Userpilot

DECEMBER 11, 2022

B2B product marketing refers to any marketing strategies or techniques that make other businesses familiar with your brand name and product value and convert them into customers. Product positioning refers to everything you do to determine where and how your product or service is situated in the market.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

ProductPlan

JUNE 18, 2021

Don’t let one or two customers drive your roadmap just because they’re the first beachhead enterprise accounts you’ve landed. Which requires many customer interviews, referring to Pragmatic Marketing’s mantra for product marketers: NIHITO – Nothing Interesting Happens in the Office. A customer-centric strategy.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

The Product Coalition

FEBRUARY 26, 2022

If someone asked me to compete with most organisations today, I wouldn’t fuss with innovation so much or think of competitive differentiators, I’d just solve the problem of how time is spent organisation wide, and try and build a company that does the same thing, with less distractions. Do you see the problem? which is positive.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Business of Software Conference

OCTOBER 23, 2019

My name is Bruce McCarthy. Also I wrote this book on product roadmaps. And in it one of the most popular topics is prioritization because if you’re not going to put everything on your roadmap will you need to decide what are you going to put. And I think that’s given me given me a lot of perspective.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Intercom, Inc.

JULY 23, 2020

How do you differentiate yourself from the other companies? Here’s a plan, whether it’s a roadmap or whether it’s the goals we have for the quarter. And so there are companies – just to name one of our competitors – like ClickUp that we compete with. You can no longer be okay at this. Maybe that sounds good. .

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Userpilot

AUGUST 31, 2022

Allow users to upvote or downvote features on your public roadmap. In other words, you need a differentiating idea/feature for your product to be competitive. Be data-driven when building the product roadmap. Have a public roadmap that users can add feature requests or upvote for ideas suggested by others.

Feedback Software 14

Feedback Software Customer Feedback User Testing Customer Experience 14

Userpilot

JANUARY 11, 2024

Solution : create an outcome-based roadmap by identifying customer needs and wants. Solution : create a balanced product development roadmap focusing on optimization and innovation. Hence, the name ‘hamster wheel.’ This will help you create an outcome-based roadmap. Let’s get right to it!

Data Visualization 103

Data Visualization Feedback Software Analytic Tools User Testing 103