Dear Strategy
AUGUST 27, 2018
But when I founded my training business, Strategy Generation Company, earlier this year, I decided to focus the programs that we offer on the areas of product, business, and marketing strategy. Inbound and Outbound Marketing. Finally – a question about marketing strategy!!! So, let’s give that a whirl.
Intercom, Inc.
JULY 29, 2021
It turns out that hypergrowth is less about hiring people and more about creating onboarding and training processes and opportunities. We started from scratch and we had a six-week turnaround time to take our training. I got trained really well. Here are some of our favorite takeaways from the conversation. And I got it.
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nulab
MAY 10, 2019
Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. Outbound Logistics. The support you offer the customer, include training, guarantees and post-sale care. Operations.
Sachin Rekhi
AUGUST 6, 2015
The challenge I find most people have with coming up with a crisp target audience definition is that they've been trained by venture capitals to find the biggest total addressable market they can justify to make their startup seem like it's attacking a massive opportunity. Strategic Differentiation. Competition. Acquisition Strategy.
Intercom, Inc.
FEBRUARY 5, 2019
When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Some industries are used to PowerPoint sales presentations, handheld onboarding and onsite training.
Intercom, Inc.
JUNE 8, 2021
In a crowded marketplace, 32% of respondents say that being able to scale their support has given them increased differentiation or advantage relative to competitors. Outbound messaging (70%). The research shows that conversational support has significant knock-on effects for the rest of your business, too. Personalization (66%).
Intercom, Inc.
JULY 19, 2021
Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Not only is this bad for morale, but it’s bad for business: high support team turnover leads to mounting costs in hiring and training new employees to replace this knowledge loss.
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