Differentiation Policies Positioning Research Software 
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Modus Create
MAY 28, 2024
In our 2023 research, 39% of enterprises cited AI as a top initiative in the coming year, more than any other initiative. Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology.
UX Studio
MAY 30, 2023
Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Mobile payment systems are a good example of this. Trust heavily influences their adoption as these systems store users’ financial information so that people can pay through mobile devices instead of the usual cash or card.
freshtrax
JUNE 28, 2022
As you probably know, many of the apps out there implement similar or identical UI/UX. It is often difficult to differentiate between apps at a glance due to their large, bold headlines in rounded sans serif typefaces and minimal black-and-white interfaces with lots of negative space. Popular UI/UX are all alike.
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. This gives you the ability to gather customer feedback which is essentially qualitative market research.
BrainMates
FEBRUARY 12, 2020
Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” It’s more than just market research. It’s easy to say that a market-driven product is a result of market research.
Expert insights. Personalized for you.
52 
Let's personalize your content