ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

Research Software 86

Research Software Analytic Tools Feedback Software User Testing 86

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 92

Feedback Software Analytic Tools Research Software Data Visualization 92

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. For several years I worked in head Marketing and Digital positions. Why is customer research important?

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps? Canva is another one.

User Testing 92

User Testing Data Visualization Feedback Software Research Software 92

Alchemer Mobile

NOVEMBER 27, 2022

Building a successful app can mean big business. But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. What does a successful app look like? Top apps grab people’s attention with a compelling icon right away.

Research Software 147

Research Software User Testing Download Customer Experience 147

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down. More on that later.). Ahead of the trend: Vend.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. This analysis isn’t exclusive to SaaS; the principle applies when analyzing physical attributes for hardware products. For example, Slack needs instant messaging to be called a collaboration app. Review feature usage data.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Weak Development Team 88

BrainMates

JULY 23, 2023

But the changes that are now visible on the horizon, driven by the sudden emergence of functional AI tools, are difficult to comprehend even for product leaders who have become accustomed to rapid technological change. These frameworks are designed to improve the effectiveness of teams collaborating on software development.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Revenue and profit – how my solution will generate top and bottom line dollars.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Solution: Describe the unique value proposition that sets your product apart from competitors.

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Vision Product Research User Testing Roadmap 123

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

Mixpanel

SEPTEMBER 21, 2023

Why wouldn’t the same go for building apps? After amassing eight million dollars and tens of thousands of engaged followers online behind his moniker, Xu has taken his learnings and applied them to AfterHour , the new social media app he’s purpose-built for “degen” traders like himself. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”. Vision Captures Product Idea or Business Objective.

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Vision User Testing Research Software Product Research 300

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Marketing professionals often have the skills necessary to conduct market research to obtain valid data.

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Product Management University

DECEMBER 13, 2019

How would you characterize the difference between product vs solution? Product vs solution is the simple difference between what you do and what your customers do. Your customers admit patients, do legal research, run payroll, design clothing, take customer orders, inventory a warehouse, etc. Product vs Solution: The Remedy.

Research Software 100

Research Software Product Research User Testing Workshop 100

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 24, 2022

But to put any of this into practice and start tackling onboarding challenges , you need to choose the right tool for the job: Userpilot is a powerful, cost-effective option. It’s rare for SaaS products to cater to just one persona. What is a user persona? “If you try to please everyone, you will please no one.”

User Testing 88

User Testing Research Software Customer Feedback Feedback Software 88

Userpilot

MAY 30, 2022

There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Research and market analysis is one of the most important steps in customer segmentation. Positioning. What is needs-based segmentation? Price-focused segment.

Data Visualization 95

Data Visualization Feedback Software Research Software Analytic Tools 95

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

NOVEMBER 2, 2022

10 ways to add value to products in SaaS. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. How to measure product value.

Feedback Software 89

Feedback Software Research Software User Testing Product Research 89

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? Userpilot is a growth platform with advanced feedback and analytics functionality. A product team structure is how a business organizes the product team to best support software development. What are the key positions in product teams?

Analytic Tools 84

Analytic Tools Feedback Software Research Software Product Research 84

Userpilot

JANUARY 16, 2024

A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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ChatGPT Data Visualization Onboarding KPIs Research Software 90

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. It shows what you can do for them and why they should pick your solution. When writing your product messages, conduct market research, and try to really understand your target buyers.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them.

Analytic Tools 85

Analytic Tools Data Visualization Research Software Onboarding KPIs 85

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. That is why you want to approach SaaS growth by focusing on what sticks with customers and what can multiply. Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 90

Feedback Software Analytic Tools Product Research User Testing 90

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5. Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

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Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Once the update or feature is out, announce it using multiple channels like in-app communications or email. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. What is product success in SaaS?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. What is a product manager?

Feedback Software 68

Feedback Software Analytic Tools Research Software User Testing 68

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. Very early in the process all buyers conduct research to learn about potential solutions. After the information gathering is complete, the comparison of potential solutions begins.

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Positioning Product Research Research Software Webinar 100

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the prelaunch stage, their task is to carry out market and customer research. On the one hand, they deal with market research and messaging just like the marketing team.

Data Visualization 96

Data Visualization User Testing Research Software Feedback Software 96