Differentiation Positioning Research Software White Paper 
Product Management University
AUGUST 15, 2023
In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy You’ll use the problems solved by each product as proof points.
Pragmatic Marketing
FEBRUARY 25, 2020
Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. It is simple to remember and has helped anchor our portfolio messaging and positioning to those pillars.”
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Pragmatic Marketing
FEBRUARY 25, 2020
Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. It is simple to remember and has helped anchor our portfolio messaging and positioning to those pillars.”
Under 10 Consulting
DECEMBER 28, 2019
You may have some familiarity with the product from your past research. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Evaluate existing processes and systems. Review them all.
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