Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Dear Strategy

OCTOBER 1, 2021

Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. First, a product strategy is NOT a product roadmap. A roadmap tells people what actions you intend to take, but it does not tell people the reason you are taking those actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 84

Product Research Positioning Customer Experience Research Software 84

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. No one wants a plan for the future that isn’t exciting, inspiring, and positioning the product for growth and success. Laying the groundwork for a roadmap with IMPACT.

Roadmap 64

Roadmap User Testing Customer Feedback Vision 64

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

MARCH 30, 2023

Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. The solution providers that truly have differentiating value built into their products are extremely good at this part. healthcare, retail), size of the organization (e.g., USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Intercom, Inc.

MARCH 10, 2021

Make your roadmap visible to everyone. The first step to communicating your process is making sure your project roadmap is transparent and visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone. Practice the art of the “positive no”. Enter the “positive no.”

Strategy 245

Strategy User Testing Product Research Research Software 245

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. “If your product team isn’t taking roadmap input from your sales team, you’re not listening to the potential market” Second, sales and product need a way to collaborate on the product roadmap. You need to differentiate.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

The Product Coalition

AUGUST 12, 2023

Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market. The psychology of perception, harnessed by these principles, offers a roadmap to creating intuitive interfaces and delightful experiences. All this is needed to move the business needle in a meaningful way.

Product Management 118

Product Management Product Manager User Friction Management 118

Userpilot

JANUARY 16, 2024

ChatGPT can create broad multi-year roadmaps that prioritize the most critical feature requests , ideas, or improvements. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. How can we differentiate our product from existing solutions?

ChatGPT 99

ChatGPT Data Visualization Onboarding KPIs Research Software 99

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. The product manager role is very complex.

Product Research 94

Product Research User Testing Research Software Feedback Software 94

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. The plan, often depicted in a UX roadmap, outlines the work necessary to achieve the goals. Include the desired outcomes in the roadmap along with who will realize them and roughly when.

Research Software 96

Research Software Analytic Tools Feedback Software User Testing 96

bpma ProductHub

FEBRUARY 17, 2018

Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm.

Differentiation 150

Differentiation Roadmap Presentation Events 150

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. Nothing changes about how you work with your development teams.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Surely there’s a better approach for understanding new buyers’ needs and aligning with sales teams on the product roadmap. Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Intercom, Inc.

MAY 19, 2020

However, as a researcher I’ve seen first-hand the positive impact of giving engineers an opportunity to listen to customers describe how they work, and observe them using the actual products the engineers are building.”. Product managers should not build the roadmap. Reflection: a key ingredient to great product teams.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Product Talk

DECEMBER 6, 2023

How does an opportunity solution tree connect to a product roadmap? Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. Market factors: How would addressing each opportunity affect your product’s position in the marketplace? What is an opportunity?

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Product Management University

FEBRUARY 14, 2023

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? Reviewing their products will tell you if your product is still sufficiently differentiated. How might people use the product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. They return your phone calls, buy more licenses, leave positive reviews, etc. With finite, precious resources and an aggressive roadmap, you need to retain talent and resources passionate about both your product and your customers.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Customer Feedback 196

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

ProductPlan

JUNE 20, 2019

Although product managers may not regularly attend management meetings, they will frequently have opportunities to demonstrate features, share customer learnings, and present roadmaps to the higher ups in the company. A product roadmap presentation should be optimized for whomever will be attending it. Know your audience.

Presentation 77

Presentation Roadmap Weak Development Team Customer Feedback 77

Alchemer Mobile

FEBRUARY 24, 2022

Here at Apptentive, we’ve carefully tested this language and flow with our customers to help ensure their strongest fans provide positive feedback in the app stores, and their toughest critics come directly to them with constructive criticism. Rather, identify a “point of positive experience” within your app to display your prompt.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Differentiation is closely related to pricing. This leads to its eventual death. GTM Strategy.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Then come up with positioning, which is how customers see the product. Suppose we’re creating product management roadmap software for big enterprise teams.

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. How you can differentiate your product from the competition. Good product positioning helps the customer understand your product and how it satisfies their needs.

Product launches 94

Product launches User Testing Product Research ChatGPT 94

Intercom, Inc.

MARCH 28, 2022

They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Roman Pichler

OCTOBER 2, 2018

An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Do the metrics show a positive, flat, or negative trend?

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242