Differentiation Presentation Product launches Product Strategy 
ProductPlan
SEPTEMBER 13, 2022
The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. But even more important to the product’s success is getting them to use it and quickly realize its value and benefits. Killer features for niche markets.
ProductPlan
MARCH 17, 2020
That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.
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Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.
ProductPlan
OCTOBER 4, 2022
Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Moreover, it helps define key competitors’ strategies. Competitive intelligence for product management.
PMLesson's Ace the PM Interview
APRIL 25, 2022
The Nook failed to: Focus on differentiation in the space. The product was only advertised in storefronts and did little to compete in the online space. Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch.
Department of Product
AUGUST 11, 2020
The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.
Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.
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