Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 86

Product Research User Testing Research Software Feedback Software 86

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Better positioning can give you a stronger product launch. Analyze your competitors.

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. What is a product manager?

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 90

Product Research User Testing Customer Feedback Research Software 90

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Product Research 85

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Book the demo!

Feedback Software 93

Feedback Software Research Software Product Research User Testing 93

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 86

Product Research Feedback Software Research Software Product Marketing 86

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 95

Product Research User Testing Research Software Onboarding KPIs 95

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

ProductPlan

DECEMBER 21, 2020

Whether it’s a new car, ERP software, or a timeshare, they’re doing most of the talking. In a product-led model , it’s the potential buyer that is leading the charge. Why Product-led Growth is Having A Moment. That means consumers want to pay less for your software tomorrow,” Bush said. The buyer has changed.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.

Feedback Software 79

Feedback Software Research Software Analytic Tools Product launches 79

ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. That’s a poor UX experience, and this stuff happens in software constantly.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

ProductPlan

AUGUST 23, 2022

Customers will use your product on deafening factory floors or in the hushed cubicle farms of law firms, or in sweaty spin classes. Your product will integrate with accounting software, CRMs, and inventory systems. Each with its own nuances and flaws your product must overcome or mitigate. Scope of product.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. What is a great product that is not being marketed well? What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Problem-solving mindset.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

ProductPlan

OCTOBER 4, 2022

Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Moreover, it helps define key competitors’ strategies. Competitive intelligence for product management.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

Framework 115

Framework User Testing Research Software Feedback Software 115

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 82

Customer Communications Feedback Software Research Software Analytic Tools 82

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

ProductPlan

DECEMBER 21, 2020

Whether it’s a new car, ERP software, or a timeshare, they’re doing most of the talking. In a product-led model , it’s the potential buyer that is leading the charge. Why Product-led Growth is Having A Moment. That means consumers want to pay less for your software tomorrow,” Bush said. The buyer has changed.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 96

Feedback Software Research Software User Testing Analytic Tools 96

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? This was the main question that Melissa Kwan , the CEO and Co-Founder of eWebinar , covered in her talk at this year’s Product Drive Summit hosted by Userpilot. TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition.

User Testing 102

User Testing Research Software Analytic Tools Feedback Software 102

Gainsight

MARCH 31, 2020

Based on research done by Gainsight as well as a few other companies with CEOs, CROs and CCOs, 65–80% of companies have frozen hiring for the next few months and 30–45% have frozen hiring and backfills indefinitely. Have the option to access this information from other tools – e.g., mobile app, Slack, etc.

Data Visualization 85

Data Visualization User Testing Customer Experience Customer Feedback 85

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Introduction stage.

User Testing 93

User Testing Feedback Software Analytic Tools Research Software 93

Business of Software Conference

OCTOBER 11, 2023

Attendee hub can be accessed via QR code on your nametag Code of conduct is available here Members of the team are wearing gray shirts Mayor Baldwin is unfortunately stuck in traffic, but Mark is more excited to meet her Mayor Baldwin will be presenting after the first speaker BoS is in Raleigh to stay: easier trip through immigration, bluegrass festivals, (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

MAY 3, 2021

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market.

Product launches 124

Product launches Feedback Software Research Software User Testing 124

Userpilot

SEPTEMBER 20, 2022

In the Customer Discovery phase, the team identifies problems, comes up with solutions, tests them, and assesses their potential to generate revenue. The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. It considerably delays the product launch.

User Testing 96

User Testing Product Research Customer Experience Customer Feedback 96

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 23, 2022

Product-market fit and product development are interconnected and happen in parallel. The product market fit framework is a strategy that helps achieve and maintain the PMF. Measuring product market fit can be done through PMF surveys and by tracking the LTV:CAC ratio , retention rate , and NPS.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? Here’s how adopting Centercode helps organizations level-up and generate greater impact throughout product development with their customer tests.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

DECEMBER 14, 2021

Launching a new product in the market can definitely be nerve-racking. Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. What if the product made with so much effort gets totally ignored?

Feedback Software 93

Feedback Software Research Software User Testing Customer Feedback 93

ProductPlan

JUNE 18, 2021

Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”. Product marketing, in many ways, is all tying together parts of the business that barely overlap.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Sachin Rekhi

AUGUST 15, 2016

Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a product launch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager?

Product Research 77

Product Research User Testing Product Management Product Manager 77