The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 95

User Testing Product Research Feedback Software Customer Feedback 95

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

Userpilot

NOVEMBER 21, 2023

TL;DR A product launch checklist is a list of all the actions to complete before, during, and after releasing a new product , feature , or update. New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand.

Product launches 98

Product launches User Testing Product Research Analytic Tools 98

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Why do you need to track product analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 94

Data Visualization User Testing Analytic Tools Customer Feedback 94

Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. The main idea of click tracking is watching how users interact with your product to discover friction points. This can be a broken link, poor onboarding , confusing UX, etc.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Customer Feedback 97

Userpilot

JULY 14, 2021

Because still – there are some differentiators that may affect your choice. It doesn’t offer any other product growth features Userpilot has. Userguiding and Product Fruits offer more features, but have very clonky and buggy UX and UI, which makes them feel ‘half-baked’ and offers a poor user experience.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. But not just any features will do.

Data Visualization 103

Data Visualization Weak Development Team User Testing Feedback Software 103

Userpilot

JANUARY 30, 2023

Considering the pros and cons of the product before trying it. Limited usage of the product as a test. Experiencing the value of the product and engaging with a core feature. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack.

User Testing 96

User Testing Feedback Software Research Software Onboarding KPIs 96

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

FEBRUARY 12, 2021

The Benefits of Freemium for SaaS How the Freemium Business Model Works The Disadvantages of Freemium for B2B SaaS Alternatives to Freemium Product Marketing Tricks for Freemium and Free-Trial. Freemium is offering your most basic features and product experience for free. The Benefits of Freemium for SaaS.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

JANUARY 18, 2021

The time tracking feature doesn’t differentiate between billable and non-billable time. To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. TL;DR : Product Activation Rate Optimization in a Nutshell. What is Product Activation? It’s not sufficient to just use the product.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Customer Experience 92

Department of Product

MAY 22, 2020

And the product team responsible got some pretty brutal reviews in the process. Whether we like not, digital products deliver value through features. Sales If you’ve ever sat in on a sales meeting with a client, you’ll know what happens in a typical product demo. Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

BrainMates

NOVEMBER 1, 2021

Now hold on a minute you might say, isn’t product failure just the inevitable cost of product innovation ? Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. Segway is a well known example of a “general purpose” product that no one actually needed.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Roadmunk

SEPTEMBER 21, 2017

Some sit outside the product domain, but still directly pushed me as a product manager to connect and empathize with other team members. Here’s my list of favorite online posts for product managers. 12 things about product-market fit. Let’s get to it. The only thing that matters. Author: Marc Andreessen.

Article 81

Article User Testing Product Research Technical Review 81

Userpilot

NOVEMBER 5, 2022

How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

APRIL 21, 2023

TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance. The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 174

User Testing Weak Development Team Customer Experience Customer Feedback 174

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.

Analytic Tools 75

Analytic Tools Data Visualization Feedback Software User Testing 75

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. What is a product launch plan?

Feedback Software 90

Feedback Software Research Software Analytic Tools Product launches 90

Userpilot

JULY 27, 2022

A product’s life cycle refers to all the stages it goes through before it enters the market and until it exits. There are five stages of the product life cycle: development, introduction, growth , maturity, and decline. What are the 5 Stages of the Product Life Cycle? Product Life Cycle Stages.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas?

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

ProductPlan

MARCH 10, 2023

So much of what can go wrong with a feature release is related to poor execution of the broader feature launch process. Product teams find a never-ending opportunity to improve on what came before. However, the exception occurs at the end of the lifecycle when the team sunsets the product.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Business of Software Conference

OCTOBER 11, 2023

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Department of Product

AUGUST 22, 2022

Here’s some of the areas we felt could be the most impactful as part of your product health check, spanning data, devices, value proposition, business and strategy. Sure, you can dig deeper later on, but these are fundamental metrics that are important to understand when you’re assessing the overall health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

MARCH 31, 2023

To create effective product evaluation survey questions, use simple language without specialist lingo, and avoid double-barrelled questions as they’re difficult to interpret. For best results, trigger your questions contextually and to specific user segments , after first testing them with a small group. Also, don’t lead users.

User Testing 89

User Testing Customer Feedback Product Research Feedback Software 89

DISQO

JANUARY 22, 2019

Regardless of eagerness, developing a mobile app by applying the same resource allocation and planning process you would for a widget factory almost always results in disappointment. But best-in-class approaches to digital product management don’t just elude traditional blue chips. 1 via developing ‘technology.’ Going from 0 ?

User Testing 40

User Testing Research Software Weak Development Team Feedback Software 40

DISQO

JANUARY 22, 2019

Regardless of eagerness, developing a mobile app by applying the same resource allocation and planning process you would for a widget factory almost always results in disappointment. But best-in-class approaches to digital product management don’t just elude traditional blue chips. 1 via developing ‘technology.’ Going from 0 ?

User Testing 40

User Testing Research Software Weak Development Team Feedback Software 40

DISQO

JANUARY 22, 2019

Regardless of eagerness, developing a mobile app by applying the same resource allocation and planning process you would for a widget factory almost always results in disappointment. But best-in-class approaches to digital product management don’t just elude traditional blue chips. 1 via developing ‘technology.’ Going from 0 ?

Research Software 40

Research Software Weak Development Team User Testing Customer Experience 40

DISQO

JANUARY 22, 2019

Regardless of eagerness, developing a mobile app by applying the same resource allocation and planning process you would for a widget factory almost always results in disappointment. But best-in-class approaches to digital product management don’t just elude traditional blue chips. 1 via developing ‘technology.’ Going from 0 ?

Research Software 40

Research Software Weak Development Team User Testing Customer Experience 40