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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

As a result of my participation in the product mentorship program I expect to spend the majority of my time in the rest of 2017 doing strategic work, such as product marketing, positioning, pricing, packaging, competitive differentiation (offensive and defensive), customer segmentation, and so on. About Julian Dunn.

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Problem Solving as a Product Manager

The Product Guy

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. I knew my users, but I struggled with defining the value proposition, and its competitive advantage.

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Web Development vs App Development: Things You Must Consider For Projects

The Product Coalition

Explore-things-web-development-vs-app-development Are you confused about web development vs app development while creating a digital application? Explore more to define web vs mobile development further. When developing a software application, the important thing is to consider cost efficiency.

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The “51331 memo” and the origins of product management

Product Management Unpacked

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Today, product management has evolved into one of the most critical roles in software organizations.

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Conducting User Research in Product Management

The Product Guy

Vikas started his career as software developer with Siemens. After doing IT consulting for some time he moved into Product Management at Lucent Technologies and held various roles developing and launching multiple telecom software and hardware products. Vikas Batra Product Management Leader, Alcatel-Lucent.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Vikas started his career as software developer with Siemens. After doing IT consulting for some time he moved into Product Management at Lucent Technologies and held various roles developing and launching multiple telecom software and hardware products. Vikas Batra Product Management Leader, Alcatel-Lucent.

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How to Create Restaurant Branding Strategies

The Product Coalition

So how to differentiate your restaurant from others? Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views. Moreover, food industry software now can help your restaurant to run business automatically, in terms of taking orders and controlling inventory.

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