Document Marketing Positioning Sales Training 
The Product Bistro
DECEMBER 11, 2018
Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. Where am I?
Product Management University
FEBRUARY 16, 2017
There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product management , the answers to these questions are the foundation of your requirements documents, product plans, user stories, etc.
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ProductPlan
FEBRUARY 15, 2022
Is the role of product operations about building and documenting processes—guided by the needs and requirements of product? Or is it about refining, documenting, and shepherding the ongoing use of established processes? What do the sales or marketing teams need to know about a product?
Pragmatic Marketing
AUGUST 3, 2018
One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.
Pragmatic Marketing
AUGUST 3, 2018
One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.
Pragmatic Marketing
AUGUST 1, 2018
One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
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