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The Art of Selling Your Vision: The Power of an Effective Product Roadmap

The Product Coalition

Are product roadmaps sales tools? Think of a product roadmap as a sales pitch for your product. Thinking of your roadmap this way is helpful when you want to get support from stakeholders and gauge interest from customers — important people who care about your product’s future. Absolutely! Build excitement.

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Ask Teresa: My Leaders Still Want Roadmaps with Timelines—What Should I Do?

Product Talk

Question: How do you respond to requests for date-based roadmaps? To provide a bit more context, one CDH community member was being drawn into theoretical debates about date-based roadmaps. First, I’d like to address some of the shortcomings of date-based roadmaps. At best, creating a date-based roadmap is a waste of time.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. It was something that happened over time, a term I’ve coined ‘roadmap drift’.

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Revive Your Product Roadmap

Alchemer Mobile

And your product roadmap is likely bearing the load. Do you think your product roadmap is running on fumes from too much change, or decaying from not enough focus? Then Revive Your Product Roadmap is the next thing you should read. Create a living document. Align diverse teams around product vision.

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Translate Your Vision to Action with an Internal Roadmap

The Product Coalition

You’ve got a clear vision for the future, and it looks bright! Part one of this article taught you how to align a roadmap with aspirational business goals. This step gets into what people think of when they ask for a roadmap. This step may be the biggest challenge to a realistic roadmap. What are you going to work on?

Vision 89
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What is a Product Roadmap? From Plans to Purpose.

The Product Coalition

How Product Roadmaps Bridge the Gap and Fuel Success. “A A product roadmap is a tool for communication and alignment. It is a strategic document.” — Bruce McCarthy In today’s rapidly changing digital world, developing a product is more than just hard work. Central to this journey is the product roadmap. What to do?

Roadmap 113
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Why Your Engineers Are Hungry for Your Product Vision.

The Product Coalition

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

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