Remove eBook Remove Inbound Remove Naming Remove User Testing
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From Product Management Back to Strategy

The Product Coalition

Product management is the name of the profession and also a description of what some levels do. Note that it’s not about inbound vs. outbound product management, since even as a product manager whose focus is mostly working with dev you have to talk to customers to be able to guide those devs in the right direction.

Strategy 137
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3 Ways To Educate the Market That Actually Work

The Product Coalition

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 109
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. What is a SaaS blog?

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3 Ways To Educate the Market That Actually Work

The Product Coalition

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. If your customers have a certain problem, you can educate them about potential solutions. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Education 141
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What Are The Stages Of The SaaS Sales Process?

Userpilot

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

We were going to raise money for the first time because we were having what I like to call a lot of $10,000 arguments, meaning we had a bunch of initiatives that we all knew were good and tested and that we should be investing in, but we were trying to figure out how to allocate capital. Basically, I never raised money.