Remove eBook Remove Leadership Remove Product Strategy Remove Testing
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Product Strategy 101: The Quickest Way to A/B Test Your Strategy

The Product Coalition

Creating a solid product strategy is an ongoing process, not a one-time effort. But how can you test a strategy? Photo by Ron Lach from Pexels As I said in the first post of this series , product strategy starts with getting very detailed about what you are trying to do and why it would work.

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3 Must-Have Product Leadership Skills to Survive an Economic Downturn

The Product Coalition

To survive and succeed, your product leadership must be sharper than ever. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. That’s why we must take action and test it.

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How to Create a Product Vision That Energizes Stakeholders

Product Management University

Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention. “ Let’s give it the acid test. It passes the test on all fronts. It simplifies everything!

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3 Blind Spots in Your Product Leader Interviews (Company Side)

The Product Coalition

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. Here are a few things to consider when you seek your next product leader. We help them with their product strategy as well as building a strong product organization.

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Before You Deem Your Product a Failure, Check Your Target Audience

The Product Coalition

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I still wasn’t sure it was a good enough product but decided to run this pseudo A/B test before changing anything. That’s why the product strategy is so important?—?it

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4 Product Management Certifications that are Worth Your Time

ProductPlan

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

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They Don’t Understand Your Role as a Product Leader. But Do You?

The Product Coalition

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering If you don’t deal with the strategic aspects of the product definition, my advice would be to start ASAP. It is much closer to the company strategy in how broad it is.