Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!)

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. to a shared objective.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). Start by talking to business stakeholders, like your leadership, customer success, marketing and more.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. Engagement data.

User Friction 70

User Friction Onboarding KPIs Customer Experience Customer Feedback 70

ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They unpack their pain points to get to the root cause. We conduct customer research and stakeholder alignment so we can figure out what matters. They are driven with a hyperfocus on doing things that matter. Meaningful.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

Userzoom

DECEMBER 9, 2019

While I believe in talking to real users as much as possible, there are times when you need to find other sources of user information due to budget, timeline or simply a lack of access to users. . One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

The Product Coalition

JUNE 13, 2021

The real goal can include small churn rates, market penetration goals (for example, at least X% of the ARR needs to come from a new market segment), new logos vs. expansion, and so on. which problem you want to solve for your customers (and for which customers exactly), and how your product (current or future) will actually solve it.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Research Your Customer .

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

UX Studio: Product Management

JANUARY 29, 2020

Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing. In order to get the full picture, we had to test the website, mobile app and mobile site, and find the main pain points for 4 different segments or types of users: buyers, tenants, owners, and agents.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. A goal is like a milestone that you want your customers to reach.

Customer Feedback 97

Customer Feedback Customer Experience User Testing Feedback Software 97

Userpilot

JULY 15, 2022

A macro conversion defines actions undertaken by a user that serve the primary goal of your business. You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

UX Studio: Product Management

AUGUST 28, 2019

What are the products and services that people really need on a given market? How can we find people’s pain points? We recently wrote an ebook: “Product Managers’ guide to UX design” Click here to download! After usability comes usefulness. What are people’s problems and needs?

UX 52

UX User Testing Product Research User Friction 52

UX Studio

FEBRUARY 2, 2022

UserTesting.com UserTesting is one of the biggest tools on the market. Pros: Audio, video, and written feedback from real users Auto recruitment Cons: Very expensive Unmoderated testing Not the best for validating concepts or ideas Price: starts from $49 / 10 videos Usersnap.com Usersnap is one of the best UX Research tools for designers.

Research Software 59

Research Software Analytic Tools Feedback Software Data Visualization 59

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userzoom

DECEMBER 17, 2019

This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. It’s likely to be related to improving revenues , reducing costs, increasing the number of new customers, increasing the sales from existing customers, or increasing shareholder value. How will your better user experience increase revenue?

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

UX Studio

SEPTEMBER 20, 2018

They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. In this case study we cover: The user onboarding redesign process, Problems and their solutions, and.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 103

Research Software Feedback Software Customer Experience Customer Feedback 103

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 136

Feedback Software Customer Feedback User Testing Data Visualization 136

Sequent Learning

MAY 20, 2021

It’s a unique approach in which products are developed based on the job that the customer wants the product to perform for them. [00:01:01] 00:01:01] JJ: The theory is that the customer has a specific goal in mind—the job to be done—and wants to hire the product to do that job or accomplish that goal. 00:05:48] JJ: Yeah.

User Friction 52

User Friction Customer Experience Startups Naming 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

The Product Guy

AUGUST 10, 2017

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. 5 pitfalls and how to fix them.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

ProductPlan

OCTOBER 26, 2021

Delighting customers and creating innovative solutions for their problems dictates our priorities. A selfless approach based on customer empathy and satisfying stakeholders is an asset on the job, but less so for ourselves. Why did you bounce around between product marketing and product management? To your users and customers?

CTO Coach 94

CTO Coach User Testing Product Research Data Visualization 94

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Social proof. Contact form. Demo video.

Feedback Software 97

Feedback Software Reporting Tools Embedded Analytics User Friction 97

Gainsight

NOVEMBER 15, 2021

Gross Revenue Retention (GRR), for example, only measures the customers who renewed their existing purchase. If you renew all of your current customers, your GRR at the end of the year is 100%. Operationalize Your Customer Success Efforts. More mature CS organizations might consider the entire customer journey.

Feedback Software 52

Feedback Software Customer Experience Reporting Tools Data Visualization 52

Userzoom

JANUARY 29, 2020

Or perhaps you’re trying to integrate user research into an Agile Sprint cycle , which is definitely achievable but requires some adjustments to your choice of methods and tools. Lean heavily on colleagues in customer support, marketing, finance, IT, and people operations. Here are their own detailed recommendations….

User Testing 72

User Testing Research Software Product Research Customer Experience 72

Pragmatic Marketing

MAY 23, 2017

While the lack of a kitchen may be a somewhat atypical hurdle, it also serves to illustrate some of the more common factors that stop customers from buying or using enticing new products. Just because there is a better product or a better way of doing something, it doesn’t mean that customers will embrace the new solution.

User Testing 70

User Testing Research Software Reporting Tools User Friction 70

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. Think of Burndown as a more iterative and flexible version of agile that’s heavily influenced by user feedback.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40